The blog of LabsMobile

Three important elements encourage a response from message recipients in an SMS marketing campaign: capturing attention, describing an offer clearly and concisely, and ending with a call-to-action.We are all used to writing instantl...

The ever-smaller device and inseparable tool for the modern human being, the smartphone, is without doubt the most powerful lead generation tool available to marketers.When a company plans a marketing campaign, the aim is to convert all actions i...

The smartphone operating system is capable of personalizing the autocorrect process, knowing what it should and shouldn’t correct based on the behavior of the user. But every mobile phone, depending on its operating system, uses autocorrect differen...

Some of the benefits of SMS Marketing are greater brand recognition and competitive positioning. Many companies have understood that there is nothing like direct contact with clients to increase business volume, sales, operations…and to get the most from their business. With the revolutionary ‘era...

In the mobile marketing sectors – just like in other areas of personal marketing – contacts are key to getting good results.  To start designing an SMS campaign, you need to construct a database which is accurate, generates conversions and produces...

SMS marketing campaigns allow the volume of subscribers to grow from the very beginning. These campaigns are key to ensuring that an SMS marketing strategy improves both conversation rates and customer loyalty.One of the most impo...

In the sector of Mobile Marketing, SMS Landing is this technique: including a link to a web page inside an SMS. A landing page is the destination page of a hyperlink. Think of a html link. https://www. and a corresponding domain name define each and every website. When y...

Customer loyalty is extraordinarily important in the fashion industry. The biggest brands in fashion have long had a clear understanding of this, utilizing marketing channels where customers are the most attentive to the latest trends...

Transactional SMS are messages that provide a service to the recipient. In other words, the goal is not to send promotional material or publicity, but to inform or notify clients or customers of important information.The main ...

SMS appeared in 1992 and has slowly but surely become the most popular method of communication amongst users with mobile phones. SMS for businesses is a highly effective mobile marketing tool, due to its versatility and results...

In order for a recurring SMS mobile marketing campaign to be a success, its plan needs to follow a series of best practices. It is imperative to respect the wishes of the subscriber. Even though they may have previously requested to be sent SMS messages to enjoy exclusive benefits, ...

The Essence Music Festival is an event combining concerts and a huge array of cultural performances for the Afro-American community in the United States. At the 2011 festival, Coca-Cola launched a campaign to encourage festival-goers to send SM...