Generate more trust, better conversion and branding with RCS
RCS: The evolution of messaging is already here.
The RCS is the natural evolution of SMS messaging, designed to offer a much richer, safer and more functional experience. The RCS channel allows sending and receiving multimedia messages from a verified source.
These are the main advantages of the RCS channel:
- Multiplies by x5-x10 the engagement1
- Generates 90% more trust2
- Has an increasing coverage of 72.4% of smartphones3.
RCS improves business communication by sending more engaging validated messages to your customers, which significantly increases trust, conversion, interaction and customer satisfaction rates.
1 Source: Google 2 Source: Cisco Webex 3 Source: MobileSquared
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What is RCS and why does your business need it?
RCS is formally defined as "Rich Communication Services". It is a messaging protocol that allows for a broader, more secure and more functional communication.
The development of RCS started in 2007, driven by the GSMA and several telecom operators. The idea was to create a universal standard that could compete with popular messaging apps such as WhatsApp and iMessage. In 2016, during the Mobile World Congress, an agreement was announced between Google and several global carriers to drive the adoption of RCS. Since then, the protocol has been implemented by numerous operators and device manufacturers around the world.
RCS Messaging: More than a traditional SMS
The following are the main new features of RCS communication:
- Capacity and rich content: SMS is limited to 160 characters of plain text, while RCS allows up to 8,000 characters (including accents, emojis and any symbol) and supports multimedia content such as images, audio, videos, high-resolution files, carousels, suggested answers, rich cards, etc.
- Better metrics: RCS includes read confirmations, real-time write indicators and interactive options such as action buttons to perform tasks directly from the message.
- Verification and security: RCS messages travel encrypted and any RCS corporate profile is verified by Google or by telephone operators by displaying a verification seal.
- Brand recognition: The logo and brand image is displayed on every message in addition to the notifications, Inbox and company profile.
Comparison between RCS and SMS
| SMS | RCS | |
|---|---|---|
| Coverage | All | Android and iOS (72.4%) |
| Delivery confirmation | Yes, but operator in many cases | Yes |
| Reading confirmation | No | Yes |
| Default Inbox | Yes | Yes |
| Alphanumeric sender | In some countries, but shortcode or longcode | Yes, with logo |
| Encryption | No | Yes |
| Verified origin | No | Yes |
| Brand | No | Yes |
| Double track | Only with virtual numbers | Yes |
Benefits of RCS for your company.
But what are the advantages of RCS? Here are the main benefits that RCS can bring to your company's marketing and communication strategies.
Increase conversion rate with RCS messages
RCS messages are a powerful tool to increase conversion and interaction rates. Unlike traditional SMS, RCS generate much more trust and brand recognition which translates into a significant increase in the metrics and success of your actions and campaigns.
According to studies, RCS messages can up to double conversion rates compared to traditional SMS and even triple email conversion rates.
Enhanced security and authentication on every message
One of the most important aspects in a commercial or trust relationship with the customer is security. The RCS guarantees a high level of security due to its encryption and the verification of corporate profiles.
How can we get an RCS profile validated? To do so, companies must go through a verification process that certifies their identity and legitimacy. The company obtains a verified profile with its name, logo and corporate colors visible in each interaction or message.
Important
Security and fraud elimination is one benefit of RCS over SMS, the verified profile offers a more professional and trustworthy experience, eliminating any phishing attempts or fraudulent communications. Customers can immediately see that they are interacting with a legitimate brand, this improves user perception and response rate.
Improved brand image
The RCS channel is a key tool to enhance your brand image, ensuring that every interaction with your customers reflects professionalism, trust and authenticity.
- Your logo on every message: Highlight your visual identity in the inbox, in notifications and in every conversation, ensuring that your brand is always present.
- Verified company profile: It provides credibility and security, differentiating you from generic or unknown messages with the verified check.
- Avoid fraud: Boost your brand by sending only verified messages and eliminate any possibility of phishing or fraud to your customers or recipients.
Rates and plans: Discover the price of RCS.
Service types or RCS profiles
The RCS service can be classified into three modalities according to its functionality and degree of interaction: basic, simple and interactive:
- Basic: sending text messages up to 160 characters. Its functionality is similar to SMS but with a secure channel, with verified company profiles and logo in every interaction.
- Simple: sending multimedia messages in any capacity including images, videos, carousels, predictive reply buttons, audio, etc.
- Interactive: two-way dialog generation with sending and receiving of text and multimedia messages during a period or window of time.
Currently, LabsMobile is available in basic mode, which allows companies to start using RCS without any changes or integration. This first level of service already represents a significant improvement in business communication, offering greater visibility, security and brand recognition.
The basic RCS has many great advantages such as:
- Security: all information is sent through an encrypted channel.
- Verification: only verified companies and brands can send RCS messages. A verification icon is displayed at all times to enhance user confidence.
- Image: each message is delivered with your logo and you will have a company profile page with your contact information and corporate image.
Cost optimized for companies of all sizes
The price of RCS messages varies according to the destination country, as each region has its own rates set by the mobile operators.
In LabsMobile, you only pay for the RCS messages sent. Profile registration, maintenance and management in our platform is completely free, which allows companies to start using the service without initial commitment, adapting to their communication needs.
Pay-per-use based on your shipment volume
At LabsMobile we adapt the price according to the volume of messages. As with SMS rates, the higher the volume of RCS sent, the better the unit price per message.
Request a customized quote today
Find out how much it would cost you to take your messaging to the next level with RCS. Get a quick and personalized quote through our contact form.
*Don't forget to include the destination countries, monthly messaging volume and your contact information.
How to get started with RCS in LabsMobile.
Here we show you, in a few steps, how to activate the RCS service with LabsMobile quickly and easily.
Where RCS is available
Currently, basic RCS messaging on LabsMobile is available at:
- Spain
- Portugal
- Italy
- Germany
- Brazil
- Mexico
If your country is not listed ask us. We continue to work to expand this service to more countries and offer advanced communication globally.
How RCS works in LabsMobile
In LabsMobile, the sending of RCS messages is handled automatically. Once a basic profile is activated messages are still sent from the WebSMS application or by integrating with SMS API. Our platform will detect the active RCS service and it is delivered as an RCS message.
If the recipient's device does not support RCS, the message is sent as an SMS (SMS fallback), ensuring that it always reaches its destination. Thus, your company can take advantage of the benefits of RCS without any integration or modification.
Convert your SMS to RCS
At LabsMobile we want to make it easy for you. Any SMS sent from API or WebSMS will be sent as RCS. There is no need to change the API integration or perform any other action.
The only requirement is to register an RCS profile, and all your messages will be sent through this channel, adding all the benefits of security, branding, conversion, metrics, etc.
Steps to contract RCS
These are the steps to request and activate RCS in the LabsMobile platform:
1
Register, create a user account here free of charge and access all the tools to manage the sending of messages.
2
Validate your account: you need to complete all the steps to validate your account.
3
RCS registration request: complete and send the RCS service activation request providing the necessary data to register your bot or RCS profile: Information about your company, contact person, type of messages to send and your opt-in/opt-out methods.
4
Send RCS messages: once the RCS profile is activated, you will be able to start sending messages automatically and optimized.
Why choose LabsMobile for your RCS service?
LabsMobile provides you with the tools to get the most out of the RCS channel.
Intuitive platform and specialized support
Our WebSMS application allows you to manage and automate RCS sends quickly and efficiently. With an intuitive interface, you can schedule messages, segment audiences and analyze metrics without hassle.
In addition, we have specialized support that will help you in every step, from the configuration to the optimization of your campaigns.
Direct connection to maximize deliverability
One of the guarantees of our deliverability is the direct connection with the mobile operators of each country to guarantee the maximum deliverability rate of RCS messages. This ensures fast, secure and unmediated delivery.
Safety, reliability and regulatory compliance
We guarantee a secure and reliable RCS mass messaging, complying with all telecommunications and data protection regulations.
Get started today with RCS and transform your communication
Register now and take advantage of the RCS channel to get the most out of your mailings and campaigns.
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