What is a gateway or SMS gateway?

A SMS gateway is a system that allows the transmission of short messages (SMS) between systems such as software applications, social networks, etc. and the cell phone network.

An SMS gateway functions as an intermediary that offers SMS connectivity to any sender (brand, entity or company) that needs to communicate through this channel.

SMS gateways are used in a variety of contexts, applications or use cases such as sending security alerts, transaction confirmations, appointment reminders, marketing promotions, and to facilitate two-way communication between businesses and customers.

How does an SMS Gateway work?

An SMS gateway allows you to send and receive text messages by connecting applications and companies with mobile operators. Its main function is to manage mass SMS sending in a fast, secure and efficient manner.

Process of Sending and Receiving Messages

Generation: The message is created from an application connected to the SMS gateway using an API that defines the destination number, the sender and the content.

Validation: The gateway verifies that the sender is authenticated and that the message meets the technical requirements established to be sent correctly.

Routing: The message is sent through the most efficient mobile operator based on the recipient's location and network quality.

Delivery: The mobile operator delivers the message to the recipient's device and sends a status report to the sending application to confirm the success or failure of the delivery.

Technical Components Involved

Integration API: Allows external applications to connect to the SMS gateway to manage sendings and receive status notifications.

Message Server: Responsible for processing, temporarily storing and managing messages before they are sent to mobile operators.

Databases: Record information related to sendings, such as destination numbers, messages sent and delivery results.

Security Systems: Guarantee data protection through encryption and secure authentication protocols to prevent unauthorized access.

Protocols Used

SMPP (Short Message Peer-to-Peer): Standard for mass message sending, used by large companies and mobile operators for its high capacity and speed.

HTTP/HTTPS: Common protocol for integrating web applications safely and reliably, ensuring real-time delivery.

REST/SOAP: Versatile protocols that allow advanced integrations with multiple programming languages ​​and software platforms.

LabsMobile as gateway SMS.

The LabsMobile platform is one of the leaders as an international SMS gateway with proven experience since 2009.

LabsMobile with its platform covers all SMS functions and functionalities for any entity or company in any sector and use case.

The LabsMobile Professional SMS Gateway.

LabsMobile is a corporate SMS platform that guarantees compliance with current regulations and legislation in terms of SMS communications in each of the destinations where we have coverage.

We inform about the current regulations and restrictions of each country of destination as well as the provisions of the telecommunications regulatory entities.

In addition, we regularly publish training articles on how to optimize and improve the efficiency of SMS communication. Check out our Blog, tutorials and knowledge base to get trained and get the most out of the SMS channel.

Use our SMS gateway service to enhance your communication, comply with current legislation and improve the image of your brand and business.

International SMS coverage

We offer SMS coverage in more than 200 countries thanks to high-quality routes.

Each destination country has different benefits and restrictions that must be known before contracting the service or making sendings.

SMS routes of LabsMobile.

The SMS routes are the connections that LabsMobile's SMS gateway has contracted with the different telephone operators.

There are different SMS routes depending on their quality and functionalities. At LabsMobile we specialize and strive every day to always ensure the choice of direct and high quality routes that maximize delivery reliability in the shortest possible time.

For greater reliability and quality of our SMS gateway service, we provide 100% coverage in all operators in a country. In addition, we have backup and redundant SMS routes to guarantee the service even if any route or operator suffers any incidence or temporary problem.

Important We constantly monitor the reliability and deliverability of all our SMS gateway routes. And they also offer the best value for money in the market.

What is the price of LabsMobile's SMS gateway?

The LabsMobile SMS gateway has no setup or maintenance costs. You only pay for the messages sent.

How does the LabsMobile SMS gateway work?In order to access the SMS sending services it is necessary to purchase credit packs that will be added to the user's account balance. These credits can be used to send SMS messages to any destination country and of any type (standard, concatenated, unicode and certified).

All platform services, even the most advanced ones such as web landing pages, url shortener with custom domain, click monitoring, attachment sending, white labeling and many others are free of charge, included in the price of each SMS.

How to sign up for LabsMobile's gateway SMS?

These are the steps to contract the LabsMobile gateway or SMS gateway:

Benefits of Using an SMS Gateway

SMS gateways are essential tools for companies that want to improve communication with their customers quickly and securely. Below, we show you their main advantages:

Fast and Efficient Communication

SMS are delivered in seconds, allowing you to send notifications, alerts and promotional messages in real time, guaranteeing immediate communication.

High Opening and Reading Rate

More than 98% of SMS messages are read within the first few minutes after being sent, ensuring that your message is received and processed by the recipients.

Low Cost and Scalable

Sending SMS is a cost-effective solution for companies of any size. Campaigns can be adjusted according to the volume of sendings, offering an excellent cost-benefit ratio.

Integration and Automation with Any System

SMS gateways easily integrate with CRM, ERP and e-commerce systems, allowing you to automate sending and manage campaigns in an efficient and centralized manner.

The Most Common Use Cases for an SMS Gateway

SMS gateways are versatile and applicable to different sectors and business needs. These are some of their main uses:

Two-Factor Authentication (2FA)

SMS are used to send unique verification codes that reinforce security in logins, banking transactions and password changes, guaranteeing additional protection.

Reminders and Alerts

From appointment and payment reminders to security alerts, SMS ensures that customers receive key information without relying on Internet connections.

Marketing and Promotions

Businesses use SMS to send personalized offers, discounts and promotional campaigns, increasing the reach of their promotions and improving customer loyalty.

Customer Service and Loyalty

Companies can manage queries, send service updates and improve their relationship with their customers through SMS messages, offering continuous and personalized support.