Casualties and blacklist

Add an unsubscribe method to your SMS sendings and set up your Blacklist

To increase the efficiency of your SMS campaigns and sendings, it is crucial to implement an unsubscribe method. This LabsMobile video tutorial will teach you how to add unsubscribe links to your messages using the WebSMS platform. Each LabsMobile account has a unique link that directs recipients to an unsubscribe request form. By using this link, the recipient's number is automatically added to the account's blacklist, preventing them from receiving future messages.

This functionality is essential to keep your databases and recipient groups up to date, ensuring that only interested parties receive your communications. In addition, including a clear and unique unsubscribe link in your messages is a best practice to avoid confusion and ensure the efficiency of the process. In cases where your sendings include a landing page, it is suggested to also add the unsubscribe method in the landing page, linking any link, image or button to the unsubscribe form.

This strategy not only improves the relevance and efficiency of your sendings, but also improves the metrics of your campaigns and reduces costs, by avoiding sending messages to those who are not interested in receiving them.