One of the main advantages that marketing campaigns via SMS have is that they are quantifiable. This means you can obtain data out of them and evaluate the results. In this way, it’s possible to determine how favorable this campaign was and how well the strategy worked.
For this, the LabsMobile platform has a section called “history” that works like a control panel that stores all the information about the SMS campaign.
All the data of the campaign you can obtain receive the name of analytics. These are useful to observe the current state and the reach of the plan of action.
One of the most important indicators stored is the state of the messages that have been sent, and also those that failed. On the one hand, you will see the sent messages, that can have these states:
On the other hand, the messages that cannot be delivered specify the reasons:
Another very important stats is the number of clicks on messages. One of the most common functions in campaigns is to add external links to Landing Pages. In this same section of “history”, you can find a counter with the number of clicks that clients did. Also, some additional information is stored, like:
Lastly, all the information can be exported and downloaded at any time in a CSV format file.
Raw data is really useful if it’s possible to obtain conclusions after analyzing them. With this information, you can make a decision to take some measures for future campaigns.
For example, some possible conclusions include:
Then, you can value the results of your SMS sendings and see the stats of the platform that will help you improve your conversions and focus your actions.