The blog of LabsMobile

SMS messages used to help people give up smoking are short, direct and supportive comments which inform the patient of the options they have open to them to improve their health condition. People living in both so-called developed countries and developing countries use mobile phones. S...

Three important elements encourage a response from message recipients in an SMS marketing campaign: capturing attention, describing an offer clearly and concisely, and ending with a call-to-action.We are all used to writing instantl...

The ever-smaller device and inseparable tool for the modern human being, the smartphone, is without doubt the most powerful lead generation tool available to marketers.When a company plans a marketing campaign, the aim is to convert all actions i...

Amazon has created a delivery tracking service based on sending SMS messages using the shortcode.Amazon is one of the world’s leading ecommerce companies, placing emphasis on immediacy and punctual delivery. For make the d...

The sheer number of web and mobile application users has increased to the point where it’s difficult to distinguish between those that are looking for easy access to all types of electronic transactions, and authentic cybercriminals.A lot of brands and companies have had to resort to online security sy...

The smartphone operating system is capable of personalizing the autocorrect process, knowing what it should and shouldn’t correct based on the behavior of the user. But every mobile phone, depending on its operating system, uses autocorrect differen...

TMZ increases popularity and audience with SMS campaign.Thirty Mile Zone is a very popular gossip website in the United States, known by its acronym TMZ. The main theme of TMZ content is anything to do with celebrities, famou...

Some of the benefits of SMS Marketing are greater brand recognition and competitive positioning. Many companies have understood that there is nothing like direct contact with clients to increase business volume, sales, operations…and to get the most from their business. With the revolutionary ‘era...

The American fashion company Abercrombie & Fitch, which also heads up the well-known high street brand Hollister, has been using SMS marketing campaigns to increase the click rate on its website. It has achie...

Disney, the global entertainment giant, launched its animated movie Moana collaborating closely with the breakfast cereal giant Kellogg’s. The two companies planned a campaign that awarded a $5 discount to c...

In the mobile marketing sectors – just like in other areas of personal marketing – contacts are key to getting good results.  To start designing an SMS campaign, you need to construct a database which is accurate, generates conversions and produces...

SMS marketing campaigns allow the volume of subscribers to grow from the very beginning. These campaigns are key to ensuring that an SMS marketing strategy improves both conversation rates and customer loyalty.One of the most impo...