The blog of LabsMobile

The American fashion company Abercrombie & Fitch, which also heads up the well-known high street brand Hollister, has been using SMS marketing campaigns to increase the click rate on its website. It has achie...

Being congratulated on your birthday makes people feel good. Mostly it’s family, friends or colleagues that want to wish you well, by telephone, email, WhatsApp or in person. Yet when inc...

The most recent trend in mobile marketing centered around SMS messaging is called SMSLanding.Do you have a business and want to try the new SMS marketing technique? Try it for free!This marketing technique is simple: including a link to a website or landing page as part of t...

The Essence Music Festival is an event combining concerts and a huge array of cultural performances for the Afro-American community in the United States. At the 2011 festival, Coca-Cola launched a campaign to encourage festival-goers to send SM...

Kiehl's is a chain of beauty products created in the United States and has a network of more than 250 shops around the world.Their products encompass skin, body and hair care, with a line of products for men and another just ...

SMS is one of the longest running mobile messaging systems in the world. Despite being around for more than two decades, SMS continues to be one of the most effective methods of sending messages an...

The number of services available on our smartphones is rapidly increasing, and this trend is only set to continue! However, the function of SMS messages is still pertinent and can be a powerful part of your marketing strategy. Why use SMS messages in marketing, and how to do it effectively? We'l...