SMS Marketing is one of the lesser-used techniques at the moment, not so much because of reasons related to its effectiveness but rather because of the ignorance of its excellent results.
Like any other advertising technique, its patterns change regularly. That is why we want to explain to you which new tendencies are expected in the remainder of the year and the next one.
Future tendencies in SMS
The data speak for itself. Three out of four connections to the Internet are made through a mobile phone. This device has replaced other types of devices. It is the same with shopping? Data appear to indicate that yes, it will be like this in the upcoming years. Statistics show that one out of three consumers does the shopping from his/her mobile device.
However, we see that this advance is not directly reflected in the investments made by professionals. Specifically, it is estimated that only 1% of the advertisement budget is directed to SMS marketing.
Therefore, SMS tendencies target consumers used to shopping from this device and in a field virtually virgin for the brands that have to start being exploited. It can be beneficial!
Some pieces of advice to start with SMS marketing
- Make sure of the express assent: Nowadays, the protection of data is one of the most sensitive points for companies. Many have been affected by harmful practices and many users and consumers complain and can, even, report to the authorities. Thus, the best thing you can do is to be cautious and always ask for customer’s assent to receive an advertisement on their mobile phones.
- Escape from users’ exhaustion. How can you do it? Well, working in new time slots. Try to do it on Mondays or Tuesdays around 9 pm, for example, when people have less social life and tend to be at home. In this way, you can achieve more sales.
- Manage a good landing page. The best way to take advantage of the increasing use of mobile devices to purchase is by using your own language. That is, the landing you include in your SMS should be responsive, visible, direct and should not offer any type of doubts or problems to the users. So, in this way, they can read the content easily and decide calmly if they want to acquire those products.
SMS marketing: main trend tendencies
To conclude, SMS marketing can be a great incentive for your company. It is at its peak and working in this direction has quick and significant rewards.