SMS Marketing is one of the lesser-used techniques at the moment, not so much because of reasons related to its effectiveness but rather because of the ignorance of its excellent results.
Like any other advertising technique, its patterns change regularly. That is why we want to explain to you which new tendencies are expected in the remainder of the year and the next one.
The data speak for itself. Three out of four connections to the Internet are made through a mobile phone. This device has replaced other types of devices. It is the same with shopping? Data appear to indicate that yes, it will be like this in the upcoming years. Statistics show that one out of three consumers does the shopping from his/her mobile device.
However, we see that this advance is not directly reflected in the investments made by professionals. Specifically, it is estimated that only 1% of the advertisement budget is directed to SMS marketing.
Therefore, SMS tendencies target consumers used to shopping from this device and in a field virtually virgin for the brands that have to start being exploited. It can be beneficial!
To conclude, SMS marketing can be a great incentive for your company. It is at its peak and working in this direction has quick and significant rewards.