SMS for Surveys and Feedback with LabsMobile

Why use SMS for surveys and feedback

• High visibility: SMS go directly to the phone without relying on apps or email inboxes.
• Quick responses: Many users reply just minutes after receiving the message.
• Technical simplicity: No extra installation needed—just reply or tap a link.
• Cost-effectiveness: Compared to other channels, it delivers strong value per send.

Connecting those responses with your CRM or management system ensures feedback becomes action rather than just opinion.

Designing the ideal flow for SMS surveys

The difference between a low-participation survey and a successful one usually lies in the sending flow. This model, which we recommend, has delivered strong results with LabsMobile clients:

• Send immediately (0–2 h): Right when the experience is still fresh.
• Follow-up (24–48 h): Allows the user to try the service before rating it.
• Gentle reminder: One extra SMS only for those who didn’t reply to the first one.

This scheme maximizes participation without overwhelming the recipient.

Ready-to-use template examples

• Short NPS (number):
  Hi [Name], thanks for using [Service]. On a scale of 0–10, would you recommend us? Reply 0–10.
• Survey with link:
  Hi [Name], can you tell us about your experience with [Product]? 1 min → [Link]
• Friendly reminder:
  Hi [Name], your opinion matters. Complete the survey here: [Link]
• Automatic post-service follow-up:
  Hi [Name], we hope your experience with [Service] was satisfactory. Rate it here: [Link]

In LabsMobile you can save these templates and reuse them automatically with personalized variables.

Best practices to increase participation

• Always personalize when possible with [Name], [Product] or other data.
• Keep the message short — ideally ≤ 160 characters — to avoid fragmentation.
• Use LabsMobile’s URL shortener to create trustworthy, trackable links.
• Segment your audience by profile, usage, or type of interaction.
• Send only one additional reminder to avoid being intrusive.
• If you offer incentives, do so moderately to avoid biasing responses.

Integration with LabsMobile: automate your surveys

For surveys to be truly effective, the entire flow must be connected. With the LabsMobile SMS API you can automate sends, collect responses, and analyze results in your CRM or internal system without manual intervention.

Check our API documentation and the resources on the blog for examples and technical guides with snippets in various environments.

Using the web interface

1. Log in to your LabsMobile account.
2. Go to Campaigns → New send.
3. Select the “Survey / Feedback” type.
4. Select recipients or a segment.
5. Write the message with variables and a shortened link.
6. Define the sending time (immediate or scheduled).

You’ll also find video tutorials and step-by-step guides on our blog illustrating these processes.

Automation via SMS API

The HTTP/GET version of the API enables quick sends using URL parameters. For more complex flows, use HTTP/POST or SOAP WebService, with advanced authentication, metrics, and control options.

Key metrics to evaluate your SMS surveys

• Response rate: How many reply versus how many messages you send.
• Completion rate: For surveys with a form, how many complete it.
• Average response time: How quickly users reply.
• Average rating: NPS, CSAT or other indicators.
• Link CTR: Percentage of users who click the SMS link.
• Segment comparison: Analyze results by profile or channel.

Avoid common mistakes when sending SMS surveys

• Always have prior consent for SMS communication.
• Don’t mix a survey with promotional content.
• Process opt-outs (“STOP”, “UNSUBSCRIBE”) automatically.
• Don’t ask too many questions in a single message.
• Don’t stop at collecting feedback: act on it.

Sector-specific use cases

• Clinics / Healthcare: After the appointment, ask about service, facilities, and punctuality.
• Retail / eCommerce: After delivery, evaluate product, timing, and packaging.
• Hospitality: At the end of the stay, request ratings on cleanliness, service, and ambiance.
• Technical services / maintenance: After the intervention, assess speed, solution quality, and orderliness.

Conclusion and next steps

For LabsMobile, offering SMS surveys isn’t just an add-on: it's a way to give customers a real voice. If you configure flows correctly and apply best practices, you’ll start receiving useful insights from the first send.

Ready to try it? Log in to LabsMobile, create your survey campaign, and monitor the results. Visit our blog for case studies, tutorials, and updates.

Also, discover our bulk SMS service, which lets you send campaigns, shorten URLs, create landing pages, and measure advanced metrics from the same platform.

Comparative analysis of SMS platforms from LabsMobile’s perspective

Compare the main SMS platforms: coverage, integration, support, and real cases. Request a POC and discover how LabsMobile can help you.

Comparison of SMS platforms – why consider LabsMobile

Choosing the right SMS platform can make the difference between an effective send or a failed one. At LabsMobile we analyze the factors that really matter: usability, local support, reliability, regulatory compliance, and real-world performance.

If you need technical examples, check our API documentation or the guides and practical cases in the LabsMobile blog.

Key factors when comparing SMS platforms

Before deciding, it’s useful to check these technical and operational criteria:

• Delivery quality and routes (delivery rate, DLR, retries).
• Coverage and global/local presence.
• Ease of integration (API, SDKs, panel, and connectors).
• Technical support, language, and local assistance.
• Pricing, transparency, and volume discounts.
• Advanced features: tracking, inbound, templates, and consent management.

Where LabsMobile stands out

We combine a simple panel with a robust API and support in Spanish. Some practical reasons customers choose us:

• Local support in Spanish and LATAM: Assistance in your language and time zone.
• Intuitive panel + complete API: Launch campaigns from the interface or integrate automated sends from your systems.
• Spending control: Clear management from the bulk send panel.
• Advanced operations: Templates, gateway replies and automation connectors.
• Compliance and traceability: Tools to manage consent, opt-outs, and integrated tracking.
• More resources and tutorials: See examples in templates and success stories or measurement guides.

General comparison (simple overview)

As a reference, we present some relevant platforms and the strengths they are usually known for. This table helps you evaluate functionalities based on your needs:

Each provider offers advantages depending on use case, volume, and destinations. We recommend running real tests; on our blog you’ll find guides and practical examples, and if you prefer, log in to launch a test.

Practical advantages of LabsMobile

• Documentation and support in Spanish for operational and legal teams.
• Panel and workflows that accelerate onboarding without complex development.
• Traceability and compliance tools for regulated sectors.
• Scalability: start with a POC and grow with our guidance as volume and routing needs increase.

Quick recommendations before choosing

1. Run real sending tests to the countries you care about.
2. Request measurements from technical support and compare response times.
3. Measure DLR, delivered, failed, and latency in your real scenario.
4. Review commercial conditions: billing, portability, and trial periods.

Conclusion: your decision with LabsMobile as a partner

The comparison offers a useful overview: there are many robust options on the market, but the right choice depends on your specific needs. At LabsMobile we aim to offer a balance between ease of use, Spanish-language support, and technical capacity to scale.

Want to test it with your destinations? Request a comparative test (POC) and we’ll measure deliverability and latency on your routes: Request POC · See platform.

FAQ

How can I test deliverability for my destinations?

Request a POC with real sends; we will measure rates, DLR, and latency.

Do I need a technical team to get started?

No: you can launch campaigns from the panel; the API and connectors allow you to scale.

What sets LabsMobile apart in terms of compliance?

We offer tools to manage consent, automatic opt-outs, and integrated traceability.