Black Friday 2025: boost your sales with SMS and a 20% discount on LabsMobile

Advantages of SMS Marketing for seasonal campaigns

SMS marketing offers unique benefits compared to other channels — ideal for Black Friday campaigns:

• Instant open rates: Over 98% of SMS messages are opened (compared to about 20% for email), and nearly 90% are read within the first few minutes. This ensures your offer reaches customers almost in real time.
• High conversion: SMS drives strong purchasing behavior — more than 50% of prospects contacted via SMS make a purchase after receiving one.
• Customer preference: Around 91% of consumers want to receive promotions via SMS, meaning you’re reaching a highly receptive audience.
• Universal reach: Internet access isn’t required to receive SMS messages, and any mobile phone can get them in real time. It’s a channel that 100% of your customers know and use regularly.
• Personalization: You can tailor each message with the customer’s name, offers based on purchase history, or links to dedicated pages. SMS allows for deep personalization, increasing engagement and impact.

In short, SMS combines high open rates and personalization with affordable costs — making it perfect to stand out during peak shopping periods.

Plan ahead: maximize your results

To get the most out of November BLACK, it’s important to plan your SMS campaign in advance. Here are some key tips:

• Define a strategic calendar: Launch your campaign at least one week before Black Friday with an initial announcement SMS, and schedule reminders on key days (e.g., a few days before and on the day itself). Aim to send messages during high-attention periods (for example, in the morning or late afternoon). Learn how to create your account step-by-step
• Clear message with CTA: Communicate your discounts clearly (include percentages and dates) and always include a strong call to action (e.g., “Shop now” with a link). A short and clear message avoids confusion and boosts response rates.

Terms and Conditions

Promotion

The "November BLACK" promotion offers a 20% discount on the current public rate (excluding VAT) shown on our website under the Pricing section, based on the highest rate tier.

The purpose is to encourage LabsMobile clients to send their campaigns during November 2025.

Duration

The "November BLACK" promotion starts on November 1, 2025, at 00:00:00 and ends on November 30, 2025, at 23:59:59. The promoter reserves the right to change the start and end dates of the promotion and to modify these terms and conditions in case of unforeseen circumstances, events beyond their control, or force majeure.

Requirements

The following requirements apply:

• Minimum purchase: The minimum purchase required to apply the promotional discount is €100 (excluding VAT) or the equivalent in the client’s local currency.
• Expiration of promotional credits: Credits purchased under this promotion are valid only during November 2025. Unused credits will not be refunded. On December 1, 2025, all unused promotional credits will be recalculated and adjusted to the standard non-promotional rate.
• Promoted service: Purchased credits can be used to send any type of SMS (standard, Unicode, or concatenated) to any destination country during the promotional period.

Support and Assistance

At LabsMobile, we’re committed to providing the best service to our clients. That’s why throughout November 2025, our technical team will be available to offer completely free advice and support. This assistance will be provided through our Support Center ([support@labsmobile.com](mailto:support@labsmobile.com)).

Support covers all aspects of your campaign, including:

• Importing recipient databases
• Updating and cleaning recipient lists
• Advising on message content, sender IDs, links, and resources to include in campaigns
• Recommending scheduling (date, time, and frequency) for campaigns
• Assisting in interpreting campaign results

* Custom development or implementation outside of the WebSMS application services is not included.

How to qualify for the November BLACK promotion

To qualify for the promotion, follow these steps:

• 1. Create a user account on the LabsMobile SMS platform
• 2. Complete account validation by making your first purchase
• 3. Make one or more purchases using the DISCOUNT COUPON available in the second step of the purchase process

* If you already have a validated account, start directly at step #3.

This promotion and its clauses are incorporated as annexes to the LabsMobile platform’s Terms of Service for clients who choose to participate.