Ricardo Martín Requena
Hello, my name is Ricardo and I am CTO at LabsMobile. My work focuses on the design and implementation of technology solutions that facilitate the integration and automation of corporate communications. I am passionate about creating efficient, secure and scalable systems that connect platforms, processes and teams, driving the digital transformation of companies. I believe that technology should be an enabler of change, simplifying the complex and generating real value in every interaction.
Index
Experience
More than 10 years of experience in technology, development and integration of communication systems. As CTO at LabsMobile, I lead technical architecture and automation projects that allow companies to send, receive and analyze their messages efficiently and securely. My work is focused on constant innovation, process optimization and the creation of scalable solutions adapted to each client.
What I talk about
I share knowledge about technology integrations, messaging APIs, automation, cloud infrastructure, secure development and operational efficiency. My goal is to show how technology can become a competitive advantage for companies, simplifying complex processes and improving communication with their customers.
What can I help you with
I can help you integrate SMS messaging into your automated systems and flows, design customized technical solutions and optimize your communications infrastructure.
In addition, I can guide you on how to apply artificial intelligence to improve and automate communication with your customers, leveraging predictive models, behavioral analytics and advanced message personalization that increase efficiency and conversion.
My Latest Articles
10.20.2025
How to Write an SMS: A Practical Guide with Effective Tips
In the business world, text messages (SMS) are a reliable tool for quick and effective communication. Knowing how to write a professional SMS can make a big difference in internal notifications, client reminders, or marketing campaigns. This guide explains step by step how to write an SMS ...
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09.29.2025
How to Implement SMS Surveys Effectively
SMS surveys have become one of the most effective tools to learn about customers' opinions on products, services, or the support they have received. In an era where immediacy and personalization make all the difference, SMS surveys offer a modern, direct solution with high response rates.Below, in this article, we explain how to crea...
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08.22.2025
How to Combine SMS Marketing with Other Marketing Techniques: Social Media, Email
In an increasingly saturated digital environment, standing out and capturing attention is no easy task. It requires more than just launching and delivering good messages — it demands a clear, well-defined, and connected strategy...
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10.23.2025
Everything You Need to Know About RCS Messages
Mobile messaging has been a key tool for brands to connect with their users for years. For a long time, SMS fulfilled that role perfectly. But a natural evolution has arrived: RCS, or Rich Communication Services. This channel not only allows the sending of text, but also images, videos, interactive buttons, and much more...
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08.11.2025
Strategic SMS in Staffing Agencies and HR: Less Miscommunication, Greater Operational Efficiency
In a sector where fast and direct communication is essential for efficiently managing candidates, employees, and recruitment processes, staffing agencies and HR departments need immediate...
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08.05.2025
How to Create and Manage an Effective Phone Number Database
In today’s environment, where speed and personalization make the difference, knowing how to create and manage an effective phone number database has become an essential requirement for any company that wants its messages to reach, be read, and get responses. With a well-built, segmented...
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07.28.2025
Strategic SMS in Real Estate: Fewer No-Shows and Greater Operational Efficiency
In the competitive real estate sector, immediate communication with clients is key: urgent announcements, appointments, and last-minute changes must reach them instantly. SMS, which are read within minutes, are ideal for this type of...
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07.21.2025
All About A2P: Definition, Benefits, and Practical Applications
All About A2P: Definition, Benefits, and Practical ApplicationsA2P messaging (Application-to-Person) has become a strategic channel for companies looking to communicate directly, quickly, and automatically with their customers. The goal? To communicate directly and prompt...
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05.12.2025
How to Send SMS Online: Apps, Platforms, and Tips
SMS is a service included in mobile phones that allows the sending of short messages between different mobile devices.This channel has become not just a communication element but also a highly versatile tool. In this article, we aim to show that sending SMS online offers many advantages from both a commercial...
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05.07.2025
Unicode SMS: mass SMS sending without spelling errors
Mass SMS sending has become a powerful tool to reach a wide audience quickly and directly. However, one of the most common challenges is spelling and the correct, contextualized use of special characters and accents, especially in languages like Spanish.Understanding encoding systems is crucial for...
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04.22.2025
How SMS Transforms Retail: A Winning Strategy
SMS marketing is presented as an easy-to-implement and effective tool for communication and marketing campaigns in retail businesses, as is the case with this DIY materials company.For a booming retail sector like DIY, SMS Marketing can be especially beneficial. Messages can include quick assembly and decoration tips, a...
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03.04.2025
5 SMS Trends for 2025
The year 2025 begins with SMS marketing as an established sector, forming part of the strategic tools of various brands to consolidate their direct and efficient communication with customers and other stakeholders that may influence their service, such as suppliers, internal communications, and more.With high open and response rates that already surpass other digital channels like Wh...
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