The uses of SMS are varied. Campaigns can be used in different ways, one of the most common being selling products or services. Companies typically use this type of tool to try and improve their productivity and have a bigger reach with their clients.
It’s common to use text messages to send promotions, offers, or discounts but SMS can also be used to carry out more complex selling tactics. This is the case of up-selling and cross-selling.
With the boom of virtual stores, marketing via SMS became necessary for businesses and companies that sell products or services. By sending massive text messages to their clients, they can use advanced selling strategies.
The first of them is known as up-selling, which consists in offering a product or service that is more expensive than the one the person is buying at the time.
The other technique is called cross-selling. It focuses on clients that have just bought from the company.
Companies usually work with databases where they store information about their clients. They already did this with traditional sales, but now with a virtual store it’s much easier, as this personla information is asked before carrying out a sale.
Having a database is necessary if you want to succeed. All that information can be used in the LabsMobile platform to carry out massive SMS marketing campaigns. In this case, to increase your sales with up-selling and cross-selling.
One of the main characteristics of campaigns is personalization and segmentation.
For example, trying to send an up-selling SMS with a user that has subscribed to basic English lessons when just one month has passed will be useless. Instead, offering trainers via cross-selling SMS to a person who bought a shirt and a tie will also be a failure.
However, a good idea would be to send an SMS like the following to a person who bought a shirt and a tie “John, take advantage of our 50% OFF offer in formal trousers”. And the best part is that you can do all of this using the LabsMobile platform.