Digital marketing is one essential tool that most companies use. This is a fundamental aspect to achieve success because of the importance that technology has on people’s everyday lives. One of the main ways of carrying out a campaign is using SMS.
Different fields that in the past did not use this technology today work similarly. One of them is tourism. Through an SMS marketing campaign, touristic companies look to improve their customer support and build up a stronger, closer relationship.
Cellphones are the primary method people use to plan their trips, research their destinations and activities, save their tickets, and more. Take advantage of this tool through SMS and establish direct and personalized communication, especially when these campaigns are used in the tourism field.
A marketing campaign with SMS can be used in different ways, such as:
A text message is an excellent way for your clients to confirm their bookings. It’s widespread for travelers to book their hotels with a lot of time, either because they want to get ready or to take advantage of promotions. With time, they may forget to confirm their booking.
Use a reminder with an external link that contains all the information about their trip. Additionally, a day before the trip, you can send another message to let them know every detail about their flight.
These messages have a technical and informative objective. Touristic business, for example, can send clients’ boarding pass via SMS. In this way, travelers can save them on their mobile devices, in digital form, and have it ready for the day they need them.
Through SMS, you can communicate important information quickly and instantaneously and without being connected to the Internet. For example, you can let them know about a delayed flight, a change of date, or other crucial data.
Geared towards companies, this type of SMS is great for you to offer attractive packages, express trips, cheap hotels, and more.
One of the main features of SMS is its speed of delivery. It has been proven that users get an SMS and read it at once or within 2 minutes. This is a great advantage when compared to emails, for example, which takes a long time to be read.
Companies can use SMS to get feedback from their users. Through these opinions or polls, you can obtain vital information to improve your service in general.
To maximize results and achieve a higher impact on your SMS campaign, there are certain features you should consider:
Marketing campaigns with SMS are useful when it comes to tourism, and you can find all those features in LabsMobile’s control panel. Additionally, these campaigns can be beneficial to boost this field in this difficult situation we are living today with the pandemic.