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What is a call to action in SMS?

Today, SMS are powerful tools when it comes to digital marketing. This happens because the message goes straight into a person’s mobile phone and they open it instantly, differentfrom email marketing where the person may not even notice they are getting communications because they don’t access their inbox. 

SMS Marketing is used by many companies as a means to close quick sales, for example, food shops to send promotions, clinics to send appointment reminders, beauty centers for promotions, etc.

7 minutes of reading
Publication: 04.19.2021
Última modificación: 06.14.2022

But for this, it’s necessary that the message is effective and with a clear Call to Action. This call to action is responsible for informing the client about what to do to get what they are being offered.

It’s important to remember that SMS have only a few words and with them you have to draw the attention of your client, give them value and generate a sense of urgency. For this, you need to carefully plan and write then. This will make your message clear. Let’s see then what a call to action in SMS is and why it’s useful.

How to make a call to action effective?

For your call to action to have the desired effect, it needs to be thought with the client in mind, not a generic group of people.

To make it, you need to know your ideal client well. Besiews, you need to know what they require, their problems, and create a message that gives your client the solution they are looking for. In consequence, the person will feel identified and influenced to click on the call to action. 

If you don’t take this into account, it will be a mistake that will make you waste time and money.

Examples of "Call to action" in SMS

The call to action must be brief, and as the word says, generate that the client carries out an action. In fact, the simpler, the better.

It’s important to remember that most calls to action require a URL and for this you’ll need an SMS landing. So, don’t forget to check that your link is compatible with mobile devices or you won’t be able to solve this mistake. 

It’s ideal for the link to be short and, if it can be personalized, even better. You can do this, for example, with the LabsMobile platform itself. You can shorten the URL and personalize the message. 

So, here are some call to action examples for your SMS: 


- [A unique opportunity] Have this product today 20% off.

- New glasses of this brand at a special price just for you.

- >> Last 5 places << for my email marketing class with 10% off.

- [Just for today] Answer “YES” and take this product with a gift.

- Would you like to improve your eating habits? Write the word “me” and take the first session for free.

Call to action:

  • Register here.
  • Buy today.
  • Click here.
  • Don’t miss it. 
  • Take advantage of the offer. 
  • Communicate here. 
  • Book now.

What is a call to action in SMS?

As you can see, calls to action are simple and this happens because consumers can easily understand them. So, the simpler the call to action, the more interaction you’ll have. A good option to know how effective your call to actions are is to send two types of messages with the same offer. In this way, you’ll be able to measure which one of them has the best result and which one converted more. Then, you can choose it as a unique message to get more sales.

Put these pieces of advice into play with our LabsMobile platform and soon you’ll see how strong this tool is today to sell more quickly and to build a close relationship with your client. 

Our team advises you

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