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LabsMobile, the Mailchimp of SMS messaging

If you still think that email is the one and only channel of communication with customers, you clearly haven’t understood the power of SMS in completing a successful marketing campaign.

SMS messaging is increasing in market share, despite the fact that email marketing is also on the rise. What are the similarities and differences of the two?

6 minutes of reading
Publication: 07.02.2018
Última modificación: 06.23.2022

Send bulk SMS for your business

LabsMobile is known as “the Mailchimp of SMS” - and that is not an overstatement.

Although there are several important differences between the email and bulk SMS messaging services, there are a number of similarities worth looking at, such as:

  • Both processes start by collecting personal information – phone numbers or email addresses – from your customers
  • Open rates are usually high for both methods
  • The potential reach of campaigns is high compared to the original investment
  • And the two allow you to edit and personalize the content of the message.

Both email marketing services and LabsMobile allow you to modify the text, images and multimedia content to create a message with the highest possible impact. The sender, the recipient name, website links and multimedia content can also be personalized with both methods.

As you have probably noticed, there are a number of similarities. These two marketing strategies, email and SMS, seem to be perfectly designed to complement each other.  

However, there are some important differences between sending SMS messages and emails, which you should also bear in mind.

It has nothing to do with the format, or how the customer views the message. The most crucial differences are:

  • SMS is for mobile phones, not for computers or other devices.

  • Customers receive a lot more emails than text messages.

  • Emails can easily end up in a spam folder, whereas it would be a lot more difficult for the recipient of an SMS to discard any messages they receive. SMS have a 98% open rate.

  • You can send bulk SMS messages easily, whereas the email system often labels these types of messages as fraudulent.

In summary, both platforms have their similarities and differences, but they are absolutely complementary. If you have to choose one, SMS is a more trustworthy option, since with fewer messages you can reach more people, and you can be sure of a high open rate.

SMS messages have the highest open rate

Although they may have many points in common, keep in mind that SMS has a higher open rate compared to emails. With nearly 100% success, it is not affected by other configurations.

If your company sends out bulk SMS messages, you have to be careful of the following points: you must have an authorized database, schedule your SMS right, and provide an easy way for people to unsubscribe. Sending repeated messages, with spelling mistakes, any time of the day or night, containing incorrect information or a bad link will create a bad impression of your company or brand.

The Mailchimp of SMS is now within reach. Create beautiful designs, modern landing pages and a lot more with the tools provided in our platform. Discover LabsMobile and launch your SMS marketing campaign today!

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