
The Open and Reading Rates of SMS Marketing vs. Email Marketing
Digital marketing is a very popular tool among companies nowadays. Businesses communicate with their clients using current technology. For this, they have several channels at their disposal.
One of the most important channels is text messaging, also known as SMS Marketing. This tool offers several advantages to implement campaigns that make it superior to other alternatives, like Email Marketing.
Below, we’ll show you two key aspects that prove the superiority of SMS campaigns.
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Open Rates
The open rate is the percentage of users who open the message that was sent. It’s a very important metric to determine the success or failure of a marketing campaign.
SMS messages get an average open rate close to 98%, which is a very high number. This is due to several reasons:
On the other hand, the open rate of emails in Email Marketing is much lower, sometimes even below 50%. In this case, this is due to the following:
Reading Rate
There is another important metric, known as reading rate, that allows us to get a representation closer to reality. Many times, people open emails and ignore them quickly. With this measurement, they can know how much time people spend reading the content.
The Open and Reading Rates of SMS Marketing vs. Email Marketing
If you’re looking to carry out a marketing campaign, text messages will be your greatest allies. Their open rates, together with other perks, make them superior to other channels, such as Email Marketing. The same will happen with the reading rate, since they are very short and concise, and stay in your readers’ minds.
LabsMobile gives you all the tools and comforts that you need to implement your SMS Marketing campaign without any problems.

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