SMS for restaurants. Reach your clients with SMS marketing

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Technology today lets all businesses, even restaurants, reach their clients in a quick and efficient way. Even more with smartphones.

Mobile phones allow for every type of marketing: apps, emails, SMS… in this post, we will focus on SMS. They can help you reach your clients in this very tough moment: the pandemic.

In addition to making your product unique and more attractive by sending a menu, you can send promotions and offers, etc.

An example of a big chain of restaurants that was able to take advantage of SMS is Taco Bell, or even Subway.

What can you say in an SMS for a restaurant?

In an SMS, you can transmit different information taking into account certain objectives:

Sending food offers. In an SMS, you can send a special offer that you have in your restaurant that day. A weekly menu. Or simply a promotion that is out of the ordinary menu.
Sending the catalog. In an SMS, you can include the menu catalog. You can include a PDF, an image, or a link to the web or an Issue.
Announcing changes in the state of the restaurant. Sending information. For example, when it’s closed, open, with COVID restrictions, the audience, or if it has take away or deli.
Greeting the clients for their birthday. This helps in loyalty, making them see you are on their side.
Let them know you have a take away service. This is a very useful resource to get to the home of your clients and show them the dishes you have so they can come and take them.

SMS in restaurants

With SMS, you’ll be able to do many things. You’ll only be limited by the characters of an SMS: 160. But you’ll always be able to include links, images, PDFs, polls…

Why would a restaurant be interested in SMS marketing?

The food marketing needs right now during the times of the pandemic to catch clients who are staying home. And in this sense you need to know that SMS reach your clients’ phones directly, without filter and without the risk of going to the spam folder.

The key to success when it comes to SMS is to highlight services. In this way, you’ll have added value to build loyalty.

The main advantage, as we have explained before, is that an SMS arrives directly at one’s mobile phone. And if we check it frequently, as experts claim it happens at least 60 times a day, the person will see the message within 1 and 3 minutes.

Steps to take to use SMS in coffee shops and restaurants

Create SMS campaigns easily with LabsMobile (and at a very cheap price).

The first thing you need to evaluate is whether you have a good phone database to create SMS campaigns. If you don’t, we recommend that you take a look at our post on how to create a good database that’s useful to reach your clients.
Then, enter the right platform, such as LabsMobile, and test it by uploading the database. These tests are free in LabsMobile.
Keep in mind the objective of the SMS and what you want to achieve with it.
Create the campaign using a suitable message and send it at the right time. You can also check out our post about the best times to send them.