Digital marketing campaigns are one of the main tools companies have to grow and improve their business. Among the many alternatives available today, SMS is one of the best. Each time people carry out a campaign, there should be a clear objective to attain. To increase the possibilities for success, there are many functions offered by LabsMobile. It’s not about just random messages, but it’s a planned and careful process.
One of the main components of a marketing campaign is the receivers. These are the clients (or potential ones), whom you seek to influence to carry out an action, such as purchasing a product. When starting a campaign, it’s important to determine who the receivers will be.
To facilitate the process and take advantage of the speed of delivery of mass messages, it’s possible to create group contacts. Let’s see what they are about and how to create groups and send SMS to group contacts.
Todas las campañas de marketing SMS requieren de una base datos, la cual almacena la información de las personas. La mayoría de las empresas suele mantener su propia base de datos, con sus respectivos clientes.
LabsMobile allows you to store this information by creating a new file or importing one. However, the number of users can be a lot so it makes it difficult to send messages.
For this reason, there are what’s called SMS groups. This is a tool that allows you to create different phone groups as if they were individual and small databases. In this way, you can also segment the database to create SMS with links depending on the audience.
To do this, you have to go to the webSMS platform and access the Contacts menu.
There, you can create the groups at your taste with a specific name and personalization options. Each of the group contacts has its own phone number and other additional data such as the name, age, or place where they live.
It’s possible to create SMS groups under certain criteria:
Once the groups have been created, they stay in the section Receivers, where you can take a look at them and edit errors in case you find them. In the same way, when sending messages, all the available groups will appear for you to select them.
SMS groups are really useful for effective segmentation. This means you’ll be able to focus your campaign to a specific group of people. For example, you can have a concrete objective, like increasing the companies’ sales. However, you can differentiate the messages taking into account the receivers to achieve the best effects with this tool: segmentation.
It’s not the same to address a 25-year-old male than a 50-year-old woman. There are also cases where you cannot offer the same products because they are exclusive of a particular group.
A good example would be a perfumery shop. To create a good SMS campaign, you’ll need to segment by gender and add to each SMS group a link that will take people to the landing page with featured perfumes (for men or women, for example).
In these cases, it’s necessary to segment the campaign. Creating different SMS groups will save you time and effort and will allow you to have better results. Create groups and send SMS to your contacts today with the LabsMobile platform!