SMS Marketing

Marketing via SMS. How to create a campaign step by step

Nov 12, 2020
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Marketing via SMS. How to create a campaign step by step
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Historically, marketing has always been a great tool to improve companies’ results. Today, with the technological advances, a new format was born: digital marketing. It works by using different resources, such as SMS. 

Text messages are a great alternative, for example, to email. They are quicker, with a higher open rate, and instant. These are only some of the many advantages of SMS. Besides, today, almost all people have a mobile phone. Let’s see how to create an SMS campaign step by step. 

The steps to develop an SMS marketing campaign

Marketing campaigns do not happen by chance. They are brainstormed using a several-step process. Each one of these steps is carefully planned to maximize the final results. The LabsMobile platform, for example, offers all the necessary resources to have the best campaign possible. 

  1. The Objectives

In the first place, it’s necessary to determine the main objective of the marketing campaign. What do you want to achieve? There are many objectives, for example, depending on the type of company or business. Some of the most common ones include:

  • The increase in selling products or services
  • Promoting a new product
  • Searching for new subscribers to a newsletter or blog
  • Expanding to new clients
  • Polls

Once you define this, you can advance to the next step. 

  1. The Receivers

In the second step, you need to define who’s your public. One of the strongest points of SMS is that they are quick and easy to send massively. For this, it’s fundamental to use a database. 

Many companies have their own database where they keep client phone numbers. You can also rent one of these. LabsMobile allows you to store all your contacts’ information, manually or by importing a file, such as an Excel one. 

Thanks to the database, you can do a public segmentation. This means dividing the materials into more specific groups, taking into account different factors like age or gender. 

  1. The content of the message 

SMS have character limits, so it’s crucial to not beat around the bush. The message needs to have a concrete call to action, catchy enough to help people carry out a certain action. This will depend on the objective that has been outlined in the first step. 

Another key point is the personalization of messages. It has been proven that those messages sent in a personalized way have a best effect. That is why it’s key to start the messages by greeting a person using his or her name. This can be done, again, using a database.

Each message can be accompanied by an additional element to get more impact. For example: 

  • A picture,
  • A video,
  • An external link to a landing page,
  • A QR code, among others.

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Marketing via SMS. How to create an SMS campaign step by step

To carry out an SMS campaign, it’s necessary to follow three fundamental steps. The LabsMobile platform is ideal for this, as it has tools that make it easy to achieve success. Also, it has a control panel where you can find all the information you need to be analyzed in the future.