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Personalized SMS for e-commerce marketing: segmentation and the user experience

Apr 25, 2018
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Personalized SMS for e-commerce marketing: segmentation and the user experience
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Why do e-commerce brands use text messages in their marketing strategy?

SMS messages allow you to increase the sales on your online store, personalize communication with customers, and increase sales conversion by ten times compared to email marketing.

About five years ago the use of SMS messaging was interpersonal (between friends), but now, the rise of smartphones and e-commerce has caused this trend to change. People buy products from e-commerce businesses using their phones more than ever. Most online retailers know that a lot of their website traffic comes from mobile devices.

Consumers not only use mobile phones to navigate, but also to buy. In the United States, it is expected that by the year 2020, 50% of e-commerce sales will come from mobile devices.

Apps are becoming more expensive and push notifications more intrusive, which makes many people turn them off. The most important thing for an online store is to create a seamless experience for both the business and the customer: with personalization and control, but with the freedom that comes with users giving their permission to receive messages to their mobiles.

Personalized SMS for e-commerce marketing

CRM segmentation

The freedom for advertisers, on the other hand, is to be able to segment, customize and send personalized messages based on their CRM and the behavioral data of their customers.

The LabsMobile Prestashop Module allows you to segment customers into groups and improve user experience, which in turn increases revenue.

Optimization and the results are 100% reliable. With the LabsMobile Prestashop Module you don’t have to ask: when was the last time you didn’t check over a text message?

SMS marketing is a fast-growing channel that has high return on investment for today’s mobile customers.