In this post, we’ll try to explain how SMSs can help some sectors create and boost the commitment of users with some cause. For example, SMSs for NGOs and other causes.
First of all, we’re talking about a type of SMS that aims at activating the receiver for, for example:
The use of mass SMS helps to set and send thousands of notifications at the same time. They can be confirmations, reminders, alerts or any other message that encourages your commitment to your audience.
But now we’re talking about a different type of messages, messages that involve emotional connection with the receiver to do a certain action.
It’s possible to think that creating a clear and precise text is enough. But you need to create a communication space that motivates and mobilises.
1- Of course, with a clear and attractive text.
2- With the extra motivation to track your donation or effort.
Example: Donate now and we’ll send you the follow-up of the water well that you’re helping to build on this link: http://Im0.eu/pGHf3KB.
3- With an attached landing page where, for example, they can see how donations increase.
4- Attaching some sort of survey that helps get more information about the user regarding a treatment.
5- Creating a reward game with medals that are sent through SMS.
Examples: You’ve earned your medal for staying sober for 2 months.
6– Sending emoticons or emojis (they are UNICODE SMSs) that help the receiver overcome a complicated period, giving encouragement.
You have to think about creating a text, that among all those received in a day, reach a slogan or goal.
We can’t forget that SMSs have an opening rate of 98% compared to other channels that only have 30%. That’s why we have to make the most of it.
With LabsMobile, you can create this type of motivational campaigns that spread a message of commitment, spread good thoughts or offer support during a process.