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How to use SMS in 2019. Send text messages online

Although the use of SMS has diminished noticeably since the introduction of other instant messaging apps, using SMS as a marketing platform is growing in popularity.

In addition, users checking their phone more often throughout the day makes SMS messages an affordable and secure way of reaching potential clients and communicating with them what is on offer. 

5 minutes of reading
Publication: 01.08.2019
Última modificación: 06.23.2022

How to use SMS in 2019. Send text messages online

Here are some ways in which you can incorporate SMS into your marketing strategy:

  • Welcome SMS. When a new customer signs up, it is important to assimilate them ‘into the family’ as soon as possible. There is no better way of doing this than by sending a welcome message, along with a discount on their next purchase.
  • Promotions. Who doesn’t like a discount? Most likely, your customers also love a bargain, making it tremendously important to keep them up to date with any promotions coming up in the near future. You can even send a hyperlink to your website within the body of the SMS, allowing customers to take advantage of their discount code straight away.        
  • Customer loyalty. All marketers know that if a customer is happy, it is easier for them to continue being a customer than not. Proving to customers how happy you are with your business relationship and that you are committed to providing great service helps to ensure that customer satisfaction levels don’t fall. One way of demonstrating this promise is through the medium of SMS. Remind them of the time that they have been a valued customer, and that you want to continue to be at their side. If, in addition, you include a promotion or offer, the message will certain spark the interest of your customers.
  • Cross-selling. If you are in any way involved in the business sector, any interaction with your customers could lead to a purchase.  When a cross-selling opportunity arises, we recommend sending a text message with a discount code on their next purchase. An example: If you have a clothing store, and a customer bought a pair of trousers, you can offer them a discount on a sweater. In this way you can build customer loyalty and lay the foundations for additional sales in the future.
  • Reminders. One of the most common uses for SMS is as a reminder service. Businesses and services from beauty salons to dentist surgeries use SMS messages to make sure that customers don’t forget about their appointments and arrive on time.

Another way SMS can be used as a reminder service is congratulating customers on their birthday.

Of course, the customer knows exactly the day they were born, but a ‘Happy Birthday’ message is a thoughtful way to remind customers that you appreciate them – you could even include a birthday discount.   

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