SMS is part of the marketing strategy of thousands of companies today, and it has many advantages over other means of communication.
For this same reason, it is important to learn how to get the most out of the messages you send to your customers, without being invasive, but knowing little “tricks” that can help you with conversions and results.
So, in this post we are going to talk about transactional and promotional messages, so that you can understand the difference and use them to the benefit of your business, creating hybrid SMS.
Let ‘s go for it!
Transactional and promotional messages are the most common types of SMS in e-commerce or digital businesses.
Therefore, if you are thinking of including SMS campaigns or communications in your marketing strategy, it is essential that you know the concepts and use cases of both types.
Transactional SMS are those communications that have the objective of making relevant information available to users about the product or service they have purchased, or what they receive as a result of an action they have carried out on a web page.
The most common transactional messages are:
Users today carry out many transactions with the brands they consume or use on a daily basis.
On the other hand, despite the frequency of these transactions, many companies do not spend enough time creating transactional SMS campaigns and thus retain and build loyalty with their customers.
Furthermore, many companies consider this method of communication to be an obligation rather than an opportunity. So they tend to give greater prominence to promotional messages.
The result? An invasive and unbalanced communication.
Therefore, it is important to apply these communications and adapt to the needs of the users who interact or carry out transactions on our website.
Promotional SMS have the objective of promoting products or services. They seek to make purchases easier through discounts or exclusive offers.
The most common promotional messages are:
Undoubtedly, promotional messages are the most popular, since, doing it well and with a good strategy behind it, they can give you the opportunity to increase your sales and retain your customers.
Of course, it is important not to forget the transactional ones, because, although they do not have the same immediate results, or that result is not so obvious and quantifiable, what you achieve by balancing your communications is to keep your clients well informed and let them know that we We adapt to what they need at all times.
The result? Loyalty, build trust and a closer relationship with customers.
Once the concepts of promotional and transactional SMS have been clarified, we will talk about hybrid ones, which are undoubtedly a growth opportunity for your business.
Hybrid SMS, as the word indicates, is a mix between transactional and promotional SMS.
Their main objective is to inform, make the user aware of relevant information about the order or product that he has recently purchased on our website. The difference is that, in addition to being informative, they also have the objective of selling.
How? Here are some examples of hybrid SMS:
“Thank you for purchasing the iPhone 12 Pro. You will receive it at your home shortly. If you want to protect it, take a look at our Luxury Matte protective case”
“Thank you for your order, you will receive it on 12/1/2022. Also enjoy a 10% discount on the rest of the products on our website www.labsmobile.com”
“Thanks for trusting us. Your order will arrive shortly. Meanwhile, enjoy a 15% discount on the rest of our products.”
Hybrid SMS can be approached in different ways.
On the one hand, they may have the objective of “rewarding” clients with a discount code for the trust they have placed in acquiring our products/services. Or they may have the objective of complementing the purchase they have made (as in the example of the purchase of the iphone 12 pro).
What we achieve through this action is to boost sales in a much more organic way, because the client will perceive the communication as a reward, a gift and not as forced advertising.
This will generate confidence, you will feel grateful and probably more receptive to the purchase.
On many occasions, the opportunity to carry out effective SMS campaigns is lost due to not having a platform adapted to the needs of an online store.
However, with an SMS marketing platform with all the necessary functionalities required for mass mailing, in the blink of an eye you can send a segmented campaign adapted to each target audience.
At LabsMobile we offer one of the most complete SMS platforms with the most features on the market.
We offer additional services that will facilitate your hybrid SMS sending, through which you will be able to increase the conversions of your business and measure the success of all your massive SMS campaigns.
In addition, we have…
Register and access a free trial so you can learn about the platform in detail and make your first free shipment.
To access the free trial click here→ LABS MOBILE’S FREE TRIAL
Likewise, we offer you a personalized advice service and free support.
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