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Guideline for creating SMS Ads

The use of SMS texts as a marketing strategy is the most effective way of reaching customers and letting them know about special offers of product launches. This is because most people own mobile phones that allow them to read SMS messages.

 Smartphones allow us to be in touch with customers instantly, all over the world, at any time of day. That is why SMS marketing is flourishing at the moment.

8 minutes of reading
Publication: 11.06.2019
Última modificación: 09.30.2022

 In the following article, we will explain how to use this method so that you and your company can achieve the best possible results.

Create a Labs Mobile account

That are numerous online platforms that allow mass SMS-sending. LabsMobile, for example, allows you to customize the sender according to your potential customer’s location and to modify the name used in the text. If you want to personalize each text automatically, you have to follow these steps: 

  • First, go to the online platform and create an account by providing a user name, a password, and other basic information.
  • Once you’ve created an account, you have to download a template, which is usually in Excel format. On this template, you have to load your customers’ information.
  • On the left, you must include the text you wish to send. To add new customers you have to copy their contact information line by line. Once the file is ready, you just need to name the document.

 Make sure your database is legal

 It’s essential that your customers’ database is of high quality and contains users who are interested in the products and services your company has to offer. Nowadays, it is possible to buy another company’s database, but this might bring about some negative consequences in the long run. It’s very important to be aware of the latest personal data protection regulations, as it’s forbidden to use the information of people who haven’t given their consent for their contact details being available to such ends. That’s why we suggest not buying another company’s database.  

How to create an SMS text, step by step

Here we detail the steps you need to take to create an SMS ad:

1 Set up sending messages: To do this, access the platform and enter your username and password. Then click on “Create SMS”. to set up your message. mensaje

2 Write the SMS text: Specify who the sender is and associate it with a marketing campaign through tags. This helps organize advertising campaigns by topic. After you’ve done this, just write the message. The more customized your message is, the more impact it will make.

3 Choose your potential customers. Here you can select contacts or you can import them from a database.

4 Plan when to send your SMS text: Last, it’s important to set a date and time for your SMS ad.


Better SMS marketing practices

To achieve a successful marketing campaign through mass SMS sending, you should bear in mind the following information:

  1. The message has to be relevant to your addressee.
  2. It has to include appropriate keywords.
  3. Main points can be written in capital letters to make them more salient.
  4. Texts should be brief and concise.
  5. The tone of the message should be friendly to cause a good impression on the user.
  6. Make some research to find out what are the best days and times for sending this type of ad. This will have a positive impact on your campaign.
  7. Don’t forget to offer your customers the option to unsubscribe to your mailing list.

Guideline for creating SMS Ads

Are you still unsure about investing in SMS marketing?

If you’re still unconvinced about using this marketing strategy to advertise your products, here is a list with the top ten reasons why you should implement this method in your company.

  1. It allows for a more direct means of communication. It is less intrusive for customers.
  2. You can contact users at any time of day.
  3. SMS texts are usually read immediately after being received.
  4. Platforms such as LabsMobile allow companies to customize their messages according to their target audience.
  5. You can include links in your messages. This way you can reduce the number of words you use.

And more!

Our team advises you

Interested in our services?

Our managers and technical team are at your disposal to answer all your questions about our SMS solutions and to advise you on the implementation of any action or campaign.

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