5 SMS trends for 2024

In the world of digital communication, SMS continues to be a fundamental tool. More and more companies are using text messaging to communicate with their customers.

With 2024 approaching, several trends are anticipated that will transform the way businesses and users leverage text messaging for communication and marketing.

Below, we explore the 6 most prominent SMS trends for this year.

1 Request Reviews via SMS

Seeking customer feedback is essential to improving products and services. In 2024, businesses will leverage text messaging to solicit reviews more effectively.

Instead of relying solely on email or social media, brands will use SMS to send review requests directly to customers.

The simplicity and immediacy of text messaging can increase response rates and generate valuable feedback that contributes to business growth and development.

2 Hyper-personalization

Personalization has always been key in marketing, and in 2024, expect an even more hyper-personalized approach to text messaging.

Companies will use user behavioral data and preferences to tailor text messages more precisely. This will include personalized offers, relevant content and targeted recommendations based on the user’s interaction history.

Hyper-personalization not only increases the effectiveness of campaigns, but also strengthens the connection between brands and their customers.

In addition, personalization also affects the communication channel. It is essential to ask for the recipient’s consent to send any communication.

Many companies take advantage of this moment to also ask for the channels, schedule and even the frequency of sending. In other words, a communication tailored to each user. This way, the user will receive exactly what he/she is interested in through the right channel, and when and how he/she wants.

On the other hand, inclusion and accessibility are increasingly important issues in all aspects of technology. In 2024, expect a renewed focus on making text messaging more accessible to a variety of users, including those with disabilities.

Companies are striving to design text messages that are readable by screen readers, support voice features, and follow accessibility standards. This approach not only complies with ethical principles, but also broadens the potential audience and improves the experience for all users.

3 Relevant Metrics to Measure your Campaigns

Performance measurement is essential to evaluate the effectiveness of any marketing strategy. In 2024, companies are expected to pay even greater attention to relevant SMS metrics.

In addition to traditional metrics such as open and click-through rates, brands will focus on analyzing interactive engagement, conversion after interaction and the quality of responses obtained. These more detailed metrics will provide a more complete picture of the real impact of SMS campaigns.

4 Interactive Messaging

Text messaging is evolving beyond simple one-way communication. In 2024, expect greater adoption of interactive messaging via SMS.

These messages allow users to engage directly with content, responding to polls, making selections or even conducting transactions, all without leaving the conversation.

This interactivity not only enhances the user experience, but also provides companies with a more effective way to gather valuable information and encourage active participation.

5 Multichannel

The range of channels for corporate communication has expanded considerably in recent years.

This means that each company can choose what best suits its business or its users. And thus combine different channels depending on the communication, user or relevance.

An example in eCommerce would be to communicate by default by email, but to have Whatsapp channels for support cases. And send certain alerts or special notifications via SMS, for example: failed logistic deliveries, out of stock, payment errors, lack of credit, etc.

In conclusion, 2024 promises to be an exciting period for the evolution of text messaging. From incorporating interactivity to hyper-personalization and improved accessibility, businesses will be looking for innovative ways to maximize the potential of this form of direct communication.

By embracing these trends, organizations can not only keep up with changing consumer expectations, but also stand out in an increasingly competitive marketplace.

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