The main objective, whether of a person or a company, when sending SMS is to capture the attention of the recipient (and, many times, also achieve an action). Achieving this goal is not easy and we must use all the available tools within the little space we have available. In this article, we want to present you the keys to gaining characters in your SMS copy and thus transmit your message in the most efficient way possible.
In total, there are 4 SMS options, along with an additional variant:
SMS types may have different costs. For example, concatenates are charged for each segment sent. For more information, you can visit the costs section in LabsMobile.
As we mentioned before, one of the main challenges with SMS campaigns is capturing the attention of the public even with few characters available. Mainly in those promotional communications that are intended to increase sales.
Therefore, one of the most effective variants is Unicode SMS, since you can gain characters in your SMS copy. Let’s see how.
Having fewer characters forces the message to be more direct and explosive, improving the effectiveness of the campaign. However, abbreviating traditional 160-character messages can be difficult.
Exploiting the space to the maximum is essential, also knowing that symbols, emoticons, and other types of characters can be used.
One of the techniques is to avoid concepts that are added tacitly. Some certain words or concepts do not need to be written in their entirety, but rather visually, the user can identify them with international symbols that practically 100% of users know. Some examples are discounts, dates, codes, or links.
Let’s see some examples of how to replace and improve the message:
Example 1:
Example 2:
Example 3:
Example 4:
Unicode SMS is a great option for commercial campaigns. Although they have a limit of 70 characters, they allow a more direct message, capturing the attention of customers. In addition, they have greater freedom, with the use of symbols, emoticons, and other characters. This allows for a much more versatile message that can be easily adjusted to the profile of the receiving target.
As you can see, SMS is a tool with a certain limitation in terms of space, but its uses and potential are infinite if we discover the tricks that best suit our communication strategy. At LabsMobile we give you the keys so you can send all kinds of messages with maximum comfort and ease!
This post was last modified on October 26, 2023 11:01 am
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