We know that marketing in a company or business is very important. As time goes by, marketing strategies are more and more diverse, generating new techniques. Today, all of them have an objective in common: to make your brand visible, enhance it, and to generate sales. One of the branches of marketing is the promotional…
Effective planning for an SMS campaign is important to have clear actions and objectives. Even if you need to modify certain elements in the future because of external situations like the pandemic. Good planning is useful to organize tasks and plan messages for the segment you’ll address. To help you in your planning, here we…
Improve your customer service and your client experience with transactional SMS In one of our latest articles we talked about the different uses of transactional SMS for Ecommerce. On that occasion, we focused on how to improve your communication and sales using text messages. However, we are convinced that in this topic there is a…
Today, SMS are powerful tools when it comes to digital marketing. This happens because the message goes straight into a person’s mobile phone and they open it instantly, differentfrom email marketing where the person may not even notice they are getting communications because they don’t access their inbox. SMS Marketing is used by many companies…
The uses of SMS are varied. Campaigns can be used in different ways, one of the most common being selling products or services. Companies typically use this type of tool to try and improve their productivity and have a bigger reach with their clients. It’s common to use text messages to send promotions, offers, or…
20 ideas to include transactional SMS in your sales processes An important part of your Marketing and Communications strategy in any eCommerce is using SMS. Text messages allow for quick and direct communication, transmitting reliability, which is basic when purchasing. That is why today we want to talk about transactional SMS (those which are sent…
Using SMS as a part of your digital marketing campaign allows you to send different types of content, not only pure text. The use of a landing page or a QR code has become very common, but there’s also another resource you can use: emojis. Also known as emojis, they have become very widespread due…
The year 2020 was marked by the COVID-19 pandemic. This was an unexpected situation that generated problems and inconveniences all over the world, especially in business. Considering lockdowns and confinements, in-person sales of products and services were almost non-existent. As a consequence, people needed to move towards ecommerce, that is, online sales through a digital…
Technology today lets all businesses, even restaurants, reach their clients in a quick and efficient way. Even more with smartphones. Mobile phones allow for every type of marketing: apps, emails, SMS… in this post, we will focus on SMS. They can help you reach your clients in this very tough moment: the pandemic. In addition…
Historically, marketing has always been a great tool to improve companies’ results. Today, with the technological advances, a new format was born: digital marketing. It works by using different resources, such as SMS. Text messages are a great alternative, for example, to email. They are quicker, with a higher open rate, and instant. These are…
