SMS are one of the main tools with which you can develop a digital marketing campaign. At a first glance, you may think you can only include text in them, but there are more features that allow you to include pictures in the SMS you send to your clients. For example, the visual aspect is…
Marketing is one of the main tools that companies have to achieve success and make tasks more efficient. It can achieve many objectives and one of the main functions is to increase the sales of a product or service. Today, especially with the pandemic, online marketing has become even more relevant. Thanks to technology, there…
In today’s world, digital and mobile marketing are essential tools for companies. SMS messages are the ideal option to carry them out. One of the main advantages of SMS is the speed with which you can send them. This process can be accelerated even more with predetermined templates. These are messages already written that can…
Online shopping is more and more common today. Technology gives you the chance of shopping more comfortably through the internet and using a mobile device. In this way, clients only have to navigate sites and select products for their shopping carts. However, there’s a problem that’s appearing under this way of shopping: abandoned carts. Users…
SMS are an ideal tool to develop a digital marketing campaign. They are not just words but they are a lot more complex, with different elements to be included in the SMS. One of them is videos. This format is not very common in text messages. Actually, it’s more widely used in other communication channels,…
Text messages are an ideal choice to carry out a digital marketing campaign. They are superior to other communication channels, like emails or phone calls, for two main reasons. First, because they are quick to be sent; second, because of their high open rate. Naturally, people are predisposed to open SMS because they are easy…
In today’s technological era, it is fundamental to take advantage of all the available tools to improve the efficiency of your company. For this, digital marketing has proven to be useful, especially through SMS. In turn, you can also use other channels to complement or maximize the effects of your marketing campaign. One example is…
Today, any useful marketing campaign is based on a multichannel strategy. The digital world gives us varied and useful tools and the key to success may be the knowledge of how to combine them according to your needs. One of the ingredients that cannot be left out in a marketing campaign (no matter your field)…
SMS have been part of our lives for more than 20 years. At the beginning, they were a direct means for communication used to talk to our loved ones without calling them by phone. Then, with technological advances, other tools were created to communicate with each other, and today most people use some kind of…
During these times, SMS marketing has become the preferred strategy by many companies because of the direct contact it has with clients. Besides, it’s effective because the person that receives the personalized SMS may feel flattered and taken into account by the company that sent the message. As regards tourism, many companies also use SMS…
