SMS is part of the marketing strategy of thousands of companies today, and it has many advantages over other means of communication. For this same reason, it is important to learn how to get the most out of the messages you send to your customers, without being invasive, but knowing little “tricks” that can help…
Black Friday is just around the corner! Which means that it is a good time to start preparing your SMS campaigns, to think about the promotions and discounts that you are going to launch, and to define how you are going to communicate it to your users and potential customers. Preparing a strategy for Black…
Take advantage of Black November in all your SMS campaigns! LabsMobile is launching for one more year an amazing promotion during the whole month of November that gives you a 20% discount in the price of all your SMS campaigns. We offer our experience of more than 10 years in the SMS sector and personalized…
Today, there are many communication channels through which we can impact our users and potential clients. Without a doubt, SMS have become not only one of the more ecological communication methods but also one of the most effective. In fact, its open rate is around 98% when compared to 22% of emails. And its response…
Currently, one of the most common uses of sending mass messages is transactional information, but also advertising. To hook our audience, we have to send messages with attractive content…this almost always translates into promotions and discounts. In this article, we name some of the discounts that most often attract the attention of our users, while…
Today’s business is characterized by being omnichannel, so companies need to be present in different channels: emails, chat, by phone, by WhatsApp, etc. Marketplaces, small businesses, different products, it doesn’t matter. What the user and the client wants is a service that is equal or better than in a physical store, as selling and buying…
One of the discussions that are taking place these days is the use of language. On the one hand, some think that the syntax must be respected at all times, writing the complete words, with the correct structure and punctuation marks. On the other hand, there is the modern position of using abbreviations and other…
SMS marketing campaigns allow for the use of different types of tools to guarantee their effectiveness. One of the most important features of LabsMobile is SMS Landing. This is known as the function of adding an external link in the message, which redirects the user to a web page with additional information. The use of…
The main objective, whether of a person or a company, when sending SMS is to capture the attention of the recipient (and, many times, also achieve an action). Achieving this goal is not easy and we must use all the available tools within the little space we have available. In this article, we want to…
The most important thing when designing your SMS communication campaign is to carry out a preliminary study to find out the weaknesses and strengths of the market and be able to focus your communication on the market’s shortcomings. What this prior action will allow is to focus your communication and make it much more effective…
