Main operators (OMR)
Operators who offer their services under their own network.
|Claro, Movistar, Tigo, Avantel, ETB.|
Virtual operators (OMV)
Operators that through an agreement use another operator's own network.
|Virgin, Exito, Suma móvil, Flash Mobile.|
Market share of cell phone operators in the country.
|Claro - 46,9%
Movistar - 24,3%
Tigo - 17,6%
Avantel - 3,5%
ETB - 0,6%
MVNOs - 7,2%
|50 million people.|
Subscribers or users
Number of cell phone lines or subscribers. Cell lines per inhabitant.
|66 million cell phones.
1.32 cell lines per person.
Country code or prefix
Mobile phone format
Valid format of how the country's cell phone numbers are or should be.
|Prefix + 3 + (9 digits)
The first number must be a 3 followed by 9 digits of the cellular number. In total, there must be 10 more digits and the Colombian prefix (57).
Examples: 573135965932, 573502806621, 573163168522.
Concatenated SMS messages
The operators and telephony network support messages with a capacity greater than 160 characters.
Unicode SMS messages
Operators and telephony network support Unicode messages (UCS2) that can include any character, symbol or emoticon. They have a capacity of 70 characters.
Certified SMS messages
The operators and telephony network support the sending of certified SMS with legal validity. By sending this type of message you get a certificate of delivery and content. The certificate is valid in any legal or administrative process.
2-way service (sending/receiving)
Possibility of contracting a number for receiving SMS messages and that this number appears as the sender in messages sent for two-way communication.
Ability to send links in the text of the SMS message. LabsMobile platform provides the functionality of shortening urls and monitoring the clicks made on these links.
Quality and performance of the route: Direct/1 Hop/Indirect/Wholesale.
|Direct to all operators. This supposes the maximum quality, reliability and minimum delivery time.|
Default sender on all sendings: Shortcode/Longcode/Toll Free/ etc.
|Shortcode. Any sending will be delivered with a shared shortcode of 5 or 6 digit number.|
Feature that each sending can contain a different sender and chosen by the emissary.
|No. The Colombian regulation and operators do not allow this provision.|
Possibility of sending senders with any character or digit with a maximum of 11 characters.
Need to register senders prior to sendings.
Supported traffic type
Transactional or promotional.
There is the possibility of requesting an exclusive account of transactional traffic that will have a priority in the processing time and delivery of messages.
Delivery confirmation type
Delivery of SMS messages confirmation: device or network.
|Network delivery confirmations. The local operator responsible for delivery accepts the message as valid and is responsible for delivering the message.|
LabsMobile customer support resources when creating a user account.
|Without aditional costs. Included in the price of the messages.
LabsMobile offers the following support channels:
- Account Manager in 5x8 hours via email, WhatsApp Business and telephone.
- Support Center in hours 24h 365 days a year. Especially for incidents, account setup and urgent or technical questions. Accessible from the account itself or from support.labsmobile.com.
Management, shipping and monitoring web application.
|Without aditional costs. Included in the price of the messages.
Tools and applications adapted to the cellular numbering of Colombia are included, such as:
- Import only of valid cellular numbers in Colombia discarding duplicates, landlines and numbers with invalid format.
- Individual sendings or campaigns with revision and notice of invalid numbers.
- Updating of groups or databases discarding numbers that are invalid or that have generated errors in previous sendings.
More information about WebSMS functionalities at https://www.labsmobile.com/en/websms-application.
API & Docs
Integration of the LabsMobile platform with any environment, application or platform.
|Without aditional costs. Included in the price of the messages.
More info about the LabsMobile API at: https://www.labsmobile.com/en/api-sms.
Payment methods available
|- Payment by credit/debit card.
- Bank transfer to a UK entity in EUR or USD.
It is necessary to obtain the consent of each end user before sending any communication, especially promotional or non-essential marketing messages.
Communications are only allowed during daylight hours.
Any unwanted message, attempted fraud or any misuse of the SMS channel is strictly prohibited.
778 SMS to 388,889 SMS
97,222 SMS to 388,889 SMS
All inclusive: delivery confirmation, statistics, web landings, shortening urls, etc.
Payment methods: credit/debit card and bank transfer.
Direct routes and maximum reliability that guarantee delivery in a few seconds.
Choose your custom pack or recharge from 778 SMS.
International coverage. Compatible with all mobile operators in more than 250 countries.
Support included: Account Manager, WhatsApp support, ticketing, email, tutorials, etc.
Unlimited use without cost of the web portal WebSMS for managing and sending SMS campaigns.
Unlimited use without cost of our API integration with any application or software.
Try our FREE platform without entering your data or credit card.
Try and get your welcome SMS pack!
Try and get your welcome SMS pack! Register without obligation, create an account and try our application without cost. Discover our SMS Marketing platform and how we can help your company.Get a test valid for 40 days
All management, configuration and SMS sending services in a single web portal
Dashboard - Welcome Page
Send bulk SMS to groups
Send SMS individually
Campaign and message statistics
Historical or message finder
Status and information of the messages sent
Available web landing templates
Editor to personalize web landings
Send messages from your software
Integrate our platform and add to your applications the benefits of SMS communication. It's easy and fast!More info about our API
We are always by your side
Contact us, we will solve any questions and advise you on your SMS campaigns.
By registering an account you will have access to the following personalized support channels:
- Account Manager (8x5): support via WhatsApp, direct email, telephone.
- Support Department (24x7): ticketing, email.
- Recursos online: online help, tutorials, examples of campaigns by sectors, blog marketing, etc..
What are you waiting for?
Thousands of companies and organizations already trust and use the SMS platform of LabsMobile
Take advantage of all the benefits of SMS communication with the best platforms in the market. In this post we will give you all the information you need about the LabsMobile platform to send SMS in Colombia and its main features.
Platform for SMS delivery to Colombia
LabsMobile is an SMS delivery platform that best reaches all your clients in Colombia because:
- Its reliability and quality of delivery
- Great pricing
- Every feature included
- Personalized support
LabsMobile offers coverage to every cell phone operator like Claro, Movistar, Tigo or Avantel and it’s also possible to send SMS to users or subscriptors of virtual operators that do not own a network like ETB or other MNVOs (Virgin, Exito, Suma móvil, Flash Mobile).
LabsMobile coverage in Colombia is 100%, so you won’t have any problems sending SMS to any receiver or database.
Some of the most frequent usages of SMS in Colombia
In Colombia, using SMS is similar to the rest of the world when it comes to communicating effectively with clients:
- Using transactional messages. One of the main usages is to notify others and to let them know about package delivery, of purchases made, appointment reminder, etc.
- Collection management. These are reminders of pay dates or direct links to the payment methods.
- Marketing. Promotions, coupons, invitations to events, inventory, discounts are just some other marketing options to get to your clients. It’s very important that in this type of messages the files (images, web landing pages, videos, etc) can be sent through a URL or a link in the body of the message.
- Satisfaction polls. Satisfaction polls also allow you to quickly know the opinion of your users or clients. In this way, it’s possible to obtain any information or data with a quick and simple action.
- Participating in raffles. Thanks to the increase in the number of mobile phones in Colombia and the frequent use of SMS in people of all ages, SMS have been a great instrument when participating in raffles and giveaways.
- Bank alerts. To inform of an order, payment, or purchase. It’s also useful for bank transfers or any type of economic transaction.
Sending format of SMS to Colombian cellphones and other characteristics
The valid format of cell phone numbers in this country when sending SMS is this one: Prefix + 3 + (9 digits).
The first number has to be a 3 followed by 9 digits of a phone number. In total, there have to be 10 digits plus the Colombian prefix (57).
Examples are: 573135965932, 573502806621, 573163168522.
Concatenated messages are linked SMS. Usually, an SMS has 160 characters, but if it’s linked, it can be much longer.
Colombian operators admit messages with more than 160 characters. This is important because it allows you to transmit more information in a more structured way.
The Colombian phone network also supports Unicode or UCS2 messages, which are the ones that can include symbols, accents, or emojis. They allow for any character, which means you can emphasize certain points in your messages. However, keep in mind they allow for fewer characters: only 70.
Certified messages in Colombia
Certified SMS are messages with a legal validity (same as a burofax). In Colombia, you can send certified SMS and phone operators in the country will admit them. When sending this type of message through SMS, you will obtain a certificate of delivery of the message and its content. This certificate is valid in any administrative or legal process.
To know more about the price of this service, you have to contact us at email@example.com.
The double service in Colombia is not possible (which means sending and receiving this type of SMS). So, you cannot hire a number to receive SMS or appear as a sender for bidirectional communication.
Routing and the types of routes in Colombia: sending URLs
Routes are the transmission channels of SMS and in LabsMobile they are of great quality. All of our routes are direct with the operators, which means that they are very reliable when sending an SMS and with minimal delivery times.
LabsMobile launched a monitoring system this spring that works with the many services it hsa for clients to always be informed of the reliability of the LabsMobile platform. In this way, the client can see if the routes fail at some point.
Sending a URL to Colombia through SMS sent with LabsMobile is possible. This service has the capacity of sending links within the SMS message. The LabsMobile platform also has a feature that allows you to shorten URLs and monitor clicks made in this link.
The sender in SMS to Colombia
The sender in Colombia is a shortcode, which means that any delivery will be done with a short number of 5 or 6 digits. This is not personalizable, so you cannot have a dynamic or alphanumeric sender.
The regulations and operators in Colombia do not allow for this feature. So, you cannot choose the type of sender you want to have. Last but not least, you don’t have to pre-register your sender before sending messages because they will always be sent with a shortcode hired by LabsMobile.
Type of traffic supported by SMS in Colombia and delivery confirmations
The traffic allowed in LabsMobile’s route for Colombia is promotional or transactional.
No phishing or fraud is allowed. LabsMobile monitors in automatic and manual ways all the traffic sent and any attempt at sending messages not allowed or included within bad practices will be penalized with the elimination and permanent ban of the account and communications with the competent authorities.
LabsMobile is very committed to maintaining SMS free of fraud and bad practices. That is why we ask our clients to obtain the authorization of communication (opt-in) of every contact in their databases.
You also have the possibility of asking for a unique transactional traffic account (notifications, alerts, reminders, passwords, codes, etc) that will have a priority in delivery time inside the platform.
The delivery confirmation of SMS in Colombia is done through a network, which means that the local operator is responsible for the delivery and accepts the message as valid.
Some authorized strategies for creating a list when sending SMS
If you want to create a contact list for sending SMS without having legal problems in Colombia, here are some of the strategies you can adopt:
- Send an email asking for authorization
- Call your current clients and ask them for permission to send them an SMS
- Create a list of people who did not authorize these SMS and eliminate them from your archive.
- Create a system of subscription in your web or blog to incorporate these authorizations.
- Do not buy legal or illegal databases for mass sending of SMS. The damage of these actions can be very serious for the brand or company.
- Remember that sending text messages SMS is a powerful communication and marketing strategy but so long as you have permission to send these messages.
Payment methods available in Colombia for SMS in LabsMobile’s platform
There are many payment methods available for clients or users in Colombia. Some of these methods include:
- Credit and debit card
- Bank transfer to an entity in the UK in euros or USD.
LabsMobile’s support in Colombia
LabsMobile has an array of resources to give support to clients in Colombia. This support does not extra, that is, is included in the price of sent messages.
The platform has the following channels: an Account Manager support through email, phone, or Whatsapp Business during business days. A Support Center that works 24/7, which is useful to solve issues, technical problems, account settings, urgent questions, or technical doubts. You can access this using your own account or through our email firstname.lastname@example.org.
LabsMobile’s WebSMS for Colombia
Our WebSMS is a web app to manage your sent SMS and its monitoring afterwards. This app does not cost extra and is included within the cost of sent messages.
In the WebSMS, you will find tools and apps adapted to the mobile phone configuration in Colombia: for example, you can import valid numbers in the country and eliminate duplicate ones, land lines, or invalid formats. You will also be able to access a review process and will receive a warning of invalid numbers before sending out the campaign (this also includes those numbers which have generated errors in the past).
The features of WebSMS are many, so we recommend that you take a look at all the functions and services here: https://www.labsmobile.com/en/websms-application.
Using LabsMobile’s API in Colombia
It’s possible to integrate the LabsMobile SMS platform with any software from Colombia with our SMS API.
It’s easy and fast and you can integrate it with any app or programming language. This does not cost extra and it is included within the pricing of messages sent.
Other things to consider
You will need to have the permission or explicit consent of others to be able to send them an SMS. Besides, it’s advisable to have an always updated phone database to improve the efficiency of these campaigns and to avoid problems when it comes to privacy issues.
Lastly, in Colombia only day communications are allowed. So, you should set your account for any message to be scheduled for the next available day hour. In this way, you will be always in compliance with the phone regulations of Colombia.
Made with in 22@Barcelona.