COLOMBIA

Main operators (OMR)

Operators who offer their services under their own network.

Claro, Movistar, Tigo, Avantel, ETB.

Virtual operators (OMV)

Operators that through an agreement use another operator's own network.

Virgin, Exito, Suma móvil, Flash Mobile.

Maketshare

Market share of cell phone operators in the country.

Claro - 46,9%
Movistar - 24,3%
Tigo - 17,6%
Avantel - 3,5%
ETB - 0,6%
MVNOs - 7,2%
* https://www.telesemana.com/panorama-de-mercado/colombia/

LabsMobile coverage

100%

Population

50 million people.

Subscribers or users

Number of cell phone lines or subscribers. Cell lines per inhabitant.

66 million cell phones.
1.32 cell lines per person.

Country code or prefix

+57

Mobile phone format

Valid format of how the country's cell phone numbers are or should be.

Prefix + 3 + (9 digits)
The first number must be a 3 followed by 9 digits of the cellular number. In total, there must be 10 more digits and the Colombian prefix (57).
Examples: 573135965932, 573502806621, 573163168522.

Concatenated SMS messages

The operators and telephony network support messages with a capacity greater than 160 characters.

Yes

Unicode SMS messages

Operators and telephony network support Unicode messages (UCS2) that can include any character, symbol or emoticon. They have a capacity of 70 characters.

Yes

Certified SMS messages

The operators and telephony network support the sending of certified SMS with legal validity. By sending this type of message you get a certificate of delivery and content. The certificate is valid in any legal or administrative process.

Yes

2-way service (sending/receiving)

Possibility of contracting a number for receiving SMS messages and that this number appears as the sender in messages sent for two-way communication.

No

Sending URLs

Ability to send links in the text of the SMS message. LabsMobile platform provides the functionality of shortening urls and monitoring the clicks made on these links.

Yes

Route type

Quality and performance of the route: Direct/1 Hop/Indirect/Wholesale.

Direct to all operators. This supposes the maximum quality, reliability and minimum delivery time.

Sender type

Default sender on all sendings: Shortcode/Longcode/Toll Free/ etc.

Shortcode. Any sending will be delivered with a shared shortcode of 5 or 6 digit number.

Dynamic sender

Feature that each sending can contain a different sender and chosen by the emissary.

No. The Colombian regulation and operators do not allow this provision.

Alphanumeric sender

Possibility of sending senders with any character or digit with a maximum of 11 characters.

No

Sender pre-registration

Need to register senders prior to sendings.

No

Supported traffic type

Transactional or promotional.

Transactional/promotional.
There is the possibility of requesting an exclusive account of transactional traffic that will have a priority in the processing time and delivery of messages.

Delivery confirmation type

Delivery of SMS messages confirmation: device or network.

Network delivery confirmations. The local operator responsible for delivery accepts the message as valid and is responsible for delivering the message.

LabsMobile Support

LabsMobile customer support resources when creating a user account.

Without aditional costs. Included in the price of the messages.
LabsMobile offers the following support channels:
   - Account Manager in 5x8 hours via email, WhatsApp Business and telephone.
   - Support Center in hours 24h 365 days a year. Especially for incidents, account setup and urgent or technical questions. Accessible from the account itself or from support.labsmobile.com.

WebSMS

Management, shipping and monitoring web application.

Without aditional costs. Included in the price of the messages.
Tools and applications adapted to the cellular numbering of Colombia are included, such as:
   - Import only of valid cellular numbers in Colombia discarding duplicates, landlines and numbers with invalid format.
   - Individual sendings or campaigns with revision and notice of invalid numbers.
   - Updating of groups or databases discarding numbers that are invalid or that have generated errors in previous sendings.
More information about WebSMS functionalities at https://www.labsmobile.com/en/websms-application.

API & Docs

Integration of the LabsMobile platform with any environment, application or platform.

Without aditional costs. Included in the price of the messages.
More info about the LabsMobile API at: https://www.labsmobile.com/en/api-sms.

Payment methods available

- Payment by credit/debit card.
- Bank transfer to a UK entity in EUR or USD.
- Baloto
- Eft
- Nequi
- Efecty

Other considerations

It is necessary to obtain the consent of each end user before sending any communication, especially promotional or non-essential marketing messages.

Communications are only allowed during daylight hours.

Any unwanted message, attempted fraud or any misuse of the SMS channel is strictly prohibited.
We have filters and the traffic sent is constantly and automatically monitored. In case of detecting any illegal sending, the account will be blocked and all the data and information of the account will be sent to the corresponding authorities.
LabsMobile is firmly committed to making SMS a useful and efficient channel for issuers. and final recipients. In addition to preserving SMS communications free of fraud and bad practices.

SMS pricing

Packs of
933 SMS to 466,667 SMS
$0.010
Packs of more than
466,667 SMS
$0.0090

Fair price, pay ONLY for sent SMS!

All inclusive: delivery confirmation, statistics, web landings, shortening urls, etc.

Payment methods: credit/debit card and bank transfer.

Direct routes and maximum reliability that guarantee delivery in a few seconds.

Choose your custom pack or recharge from 933 SMS.

International coverage. Compatible with all mobile operators in more than 250 countries.

Support included: Account Manager, WhatsApp support, ticketing, email, tutorials, etc.

Unlimited use without cost of the web portal WebSMS for managing and sending SMS campaigns.

Unlimited use without cost of our API integration with any application or software.

Try our FREE platform without entering your data or credit card.

Try and get your welcome SMS pack!

Try and get your welcome SMS pack! Register without obligation, create an account and try our application without cost. Discover our SMS Marketing platform and how we can help your company.

Get a test valid for 40 days

WebSMS application

All management, configuration and SMS sending services in a single web portal

  • Dashboard - Welcome Page

  • Import contacts

  • Send bulk SMS to groups

  • Campaign management

  • Send SMS individually

  • Campaign and message statistics

  • Historical or message finder

  • Status and information of the messages sent

  • Available web landing templates

  • Editor to personalize web landings

  • Credit Purchase

API SMS

Send messages from your software

Integrate our platform and add to your applications the benefits of SMS communication. It's easy and fast!

Our technicians are available to support you and you have all the documentation and resources online: http/JSON, code examples, code libraries, etc.

More info about our API

We are always by your side

Contact us, we will solve any questions and advise you on your SMS campaigns.

By registering an account you will have access to the following personalized support channels:

  • Account Manager (8x5): support via WhatsApp, direct email, telephone.
  • Support Department (24x7): ticketing, email.
  • Recursos online: online help, tutorials, examples of campaigns by sectors, blog marketing, etc..

What are you waiting for?

Thousands of companies and organizations already trust and use the SMS platform of LabsMobile

SMS experts
More than 12 years!
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