How to improve the open rate of your SMS

Text messages are an ideal choice to carry out a digital marketing campaign. They are superior to other communication channels, like emails or phone calls, for two main reasons. First, because they are quick to be sent; second, because of their high open rate.

Naturally, people are predisposed to open SMS because they are easy and fast to read. But there are many steps you can implement to maximize the open rate in SMS marketing. Let’s see, then, how to improve the open rate of your SMS in some easy steps.

4 steps to improve the open rate of your SMS 

When sending SMS in a marketing campaign, you can focus on four main points that will help you improve their open rate:

1The first of them is choosing a good name. This is the first available field in an SMS and will be the name seen by the receiver. It has a limit of 11 characters, be it numbers or letters. Receivers who see an unknown number have a higher tendency to ignore those messages. In turn, if they see the name of a company they know and trust, they feel inclined to read the content of the message.

2Then, you have to write your message. The content is very important, which needs to be precise and to the point. It will depend on the objective of the campaign: the promotion of a new product or service, increasing sales, informing clients about a situation, carrying out a poll, etc. SMS are characterized for being short, which allows people to read them quickly and remember them. Thus, the information needs to be simple and concrete, without filler content.

3The third point is the personalization of messages. Companies work with a database where they store information about their clients. In case you don’t have one, you can rent a database and personalize the messages with that info so as to generate a special relationship with receivers. For example, it has been proven that SMS that address clients by name are much more effective than generic ones, which can be perceived as cold and distant. Additional data, like a birthday greeting, help in the relationship of the company and the client.

4Lastly, you need to correctly segment your database.As we mentioned before, the database will allow you to store all the information of the clients. With that, you’ll be able to segment your public into different categories so you can target them specifically. For example, you can target them by age group, preferences, gender, and more. Then, when you want to direct a campaign to a specific group, you’ll be able to do this easily and quickly.

How to improve the open rate of your SMS 

With the LabsMobile platfor, you can carry out SMS marketing campaigns in a very comfortable way. You have the option of importing an existing database or creating a new one. From your control panel, you’ll be able to analyze all the campaign’s information, with the messages’ open rate at hand.