How can social media help you boost your SMS marketing strategy?

In today’s technological era, it is fundamental to take advantage of all the available tools to improve the efficiency of your company. For this, digital marketing has proven to be useful, especially through SMS. In turn, you can also use other channels to complement or maximize the effects of your marketing campaign. One example is social media. These platforms are extremely popular and used by millions of users from around the world. 

One of the main advantages of social media is the possibility of interacting directly with clients and the general public. In the comments and users’ reactions, you can see more direct feedback and understand their opinions and behaviors as regards your marketing campaign or your company in general. Let’s see, then, how social media can help you boost your SMS marketing strategy.

Why social media?

The different social media channels allow you to develop ideas and strategies to broaden your reach and the effectiveness of the campaign carried out. In general, social networks give your business more reach because of the many users that access them every day. For example, promoting a new product here always translates into earnings. 

Then, you can think about something specific for each network in particular.

Social networks as a complement to your SMS marketing

• In the case of Facebook, having your own page is essential. It allows you to make yourself known to the public, who will follow your posts to know what is going on in the business. If you don’t have an SMS landing but you sell through a Facebook store, it’s a great idea to include a URL in your text messages so people can access it. 
• One of the most popular networks today is Instagram. It’s ideal when you want to run a campaign to promote a new product or service. One of the most used strategies is to carry out a raffle, with certain requisites, or to move traffic to your link in bio to reach more clients. A good idea is to offer a free product that gives people value (for example, a flyer on how to use a certain product) and, when people download them, ask for their email or phone number to increase our database to send SMS later.
• Twitter is characterized by short posts. What you can do is tweet small fragments of the campaign with phrases or other content, adding external links to your website. 
• Another option is using LinkedIn. When sharing your campaign in a group, you can start a debate regarding a certain topic. For example, if you are running a campaign to know the opinion of your clients regarding a rebranding (that is, changing your name, logo, colors, etc), sharing it on LinkedIn can spark a debate about the good and bad points that this brings about.

How can social media help you boost your SMS marketing strategy?

Social media has become a crucial part of our lives. From Facebook to Instagram or Pinterest, all of them are very interesting channels not only to have fun but also to build loyalty and to complement our SMS marketing strategy. You can carry it out with our LabsMobile platform and maximize your efforts to obtain the best results. Try it today!