Today, any useful marketing campaign is based on a multichannel strategy. The digital world gives us varied and useful tools and the key to success may be the knowledge of how to combine them according to your needs. One of the ingredients that cannot be left out in a marketing campaign (no matter your field)…
SMS have been part of our lives for more than 20 years. At the beginning, they were a direct means for communication used to talk to our loved ones without calling them by phone. Then, with technological advances, other tools were created to communicate with each other, and today most people use some kind of…
During these times, SMS marketing has become the preferred strategy by many companies because of the direct contact it has with clients. Besides, it’s effective because the person that receives the personalized SMS may feel flattered and taken into account by the company that sent the message. As regards tourism, many companies also use SMS…
Marketing campaigns via SMS continue to be a tremendously effective way to approach consumers when it comes to offering a good product. Holiday offers via SMS are a paradigmatic example of the type of business which this model fits so well. That’s why we will explain why and how you should do it. Why do…
SMS messaging offers some very interesting possibilities when it comes to organizing trade fairs, exhibitions and events. In a sector that often involves contracting and coordinating large teams of temporary staff at short notice, it allows you to save considerable money and time on both producing and promoting the event. Sending bulk messages makes planning…
This article is an advice guide for creating a publicity campaign using bulk messaging. SMS marketing strategies consist of sending a series of specific messages to mobile telephone numbers. These numbers are extracted from a list of information that has been completed by a user who has already given their consent. SMS are a very…
Disney, the global entertainment giant, launched its animated movie Moana collaborating closely with the breakfast cereal giant Kellogg’s. The two companies planned a campaign that awarded a $5 discount to customers that sent an SMS message to the breakfast company including a photo of their receipt. The film, which was released as Vaiana in Spain…
The efficiency of SMS for businesses with quiet periods is undeniable. SMS marketing has proved to be an extremely useful tool for sending SMS messages to attract new clients, as well as consolidating customer loyalty among existing clients. An effective SMS marketing campaign involves creating and sending out promotions to clients who are used to reserving appointments…
