What they wanted most as a company was to be able to communicate with their old customers and retain them again. But also for gyms there are certain times of the year that are also important for them.
This well-known gym contacted us about 4 years ago, before the pandemic. They had gyms throughout Spain. When they contacted us, they mainly wanted to win back old clients who stopped going to the gym and wanted to offer them new promotions to return.
What they wanted most as a company was to be able to communicate with their old customers and retain them again. But also for gyms there are certain times of the year that are also important for them. People in September and after the Christmas holidays have resolutions to lead a healthier life, and it is at this time that the gym wants to capture them.
Talking with LabsMobile they saw that one of the most effective communication strategies for a gym is SMS Marketing. Their capacity for immediacy, the ease of segmentation of the gym’s database and their efficiency were the key. An SMS strategy that was effective in attracting new audiences, recovering old ones and retaining them.
This is how LabsMobile advised them to offer them the advantages of SMS for a type of business like theirs:
1 Currently the vast majority of the population has a mobile phone, and SMS reach everyone, smartphones or older ones. That is why the SMS that was offered to them is a very universal form of communication.
In addition, it allowed them to attract new clients, retain those they already had, increase the performance of the gym and at the same time reduce costs of calls and customer support staff.
2 SMS have an open rate of 98%, and that was very conclusive for the gym marketing team, since other means of communication such as email marketing do not have these numbers. In addition, this increases the conversion of the messages sent.
3 The flexibility to segment your database into men, women, people who go at one time or another, people who use the pool or simply the machine room. This personalization allowed them to create more direct and highly personalized messages. In SMS messages, you can also automate and customize the name of the sender.
4 The certainty that they do not transmit malware to their clients. The speed of sending SMS and also adding SMS Landings that could be interactive convinced them.
From that moment on, the use of SMS for gyms is stipulated for various use cases that they continue to use today and throughout the pandemic.
Example:
“Come back to training in TUMARCAGYM, your safe space. Now, with free enrollment from 20 to 25/06. More info at lm0.eu/j9E”
Example:
¡NO ENROLLMENT FEES! Sign up from 2/1 to 2/7 an join the best fitness group without enrollment fees. We’ll be waiting for you! More informartion and signups at link.eu/qo71hO1
Then, sending SMS was a very efficient strategy for every type of gym client:
All in all, SMS was a strategy that was perfectly adapted to the needs of sports centers, since it was a tool based on constant communication with the client (also called proximity marketing). All this created a direct and constant communication with the client that gave this company better engagement.
This post was last modified on June 13, 2022 12:28 pm
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