Three important elements encourage a response from message recipients in an SMS marketing campaign: capturing attention, describing an offer clearly and concisely, and ending with a call-to-action.
We are all used to writing instantly to each other using several different messaging apps. A new way of writing has even been created, complete with abbreviations, emoticons and other stylistic flairs, especially amongst young people. But the professional use of tools like these require certain codes that ensure messages are understood at first glance, and in SMS marketing, the content of a text message should be instantly recognisable. Below are the key points.
There are two things to consider when planning the content for an SMS marketing campaign. On the one hand, it is crucial to know exactly what you want to communicate to your campaign’s target audience. On the other hand, you have to know what key factors a message must contain for the SMS marketing campaign to be a success.
Simply put, there are three types of content that make a good message for the launch of an SMS marketing campaign.
Three important elements encourage a response from message recipients in an SMS marketing campaign: capturing attention, describing an offer clearly and concisely, and ending with a call-to-action. Simplicity is the golden rule of marketing, and 160 characters are sufficient to write a simple message. Only include one offer per message, and make it clear and easy to understand. Here are six pointers to make sure your SMS messages are successful:
The ‘what’ and the ‘why’ are two very important aspects of writing a successful SMS messaging campaign. But your target audience, previous campaigns, the type of offer or the price also influence the wording of the text. In order to find the perfect formula therefore, you have to test, evaluate results and correct them if necessary – but only change one aspect of the message at a time. Finding your unique style can take some time, but you will see results that much faster.
This post was last modified on October 3, 2022 3:09 pm
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