Marketing SMS has become a very useful communication tool, due to factors such as immediacy.
In a world where advertising is bombarding us every day, it is increasingly important to be original and unique when planning a marketing campaign. Knowing how to use channels of communication effectively is key to standing out from your competitors.
In recent years, advancements in technology have made mobile phones a very useful tool for advertising actions. Nowadays, everyone has a mobile phone and it has become an essential device in our lives.
With this in mind, SMS marketing has become a very useful communication tool due to its immediacy – customers are likely to read an SMS in under an hour – and its effectiveness compared to email campaigns. Many customers don’t read emails, or they are placed directly in the junk folder.
SMS offers a wide range of possibilities. SMS Marketing campaigns are not only effective for direct communication with customers, but also for B2B ‘Business to Business’ marketing strategies, which can be surprisingly effective.
In the B2B channel, the rules of SMS marketing are different from a normal marketing campaign. Messages do not address a specific person, but instead, they address a corporation – and your SMS must be adapted for this recipient. Let’s look at some recommendations to get the best results from your B2B SMS messaging campaign:
With these simple tricks you can make your SMS campaigns a lot more effective. In addition, your customers will feel special and highly valued, which will have a positive impact on your business. You’re just one step away from increasing your sales, so why not try it out?
This post was last modified on June 27, 2022 3:10 pm
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