How to integrate SMS into your online store

The current trend among businesses is to offer communication based on proximity and personalization. Close customer relationships add value to the company and SMS marketing is one of the most effective channels of communication due to its directness and flexibility. SMS messaging allows you to communicate with customers in a simple way, without any intermediary. For all these reasons and more listed below, using SMS for your online store is a great idea.

How to integrate SMS into your online store

Tips on using SMS for your online store

Some useful tricks and tips when implementing SMS marketing:

• Send a message that attracts attention and is powerful. Sending an SMS is an opportunity to communicate something, and it should be relevant to customers. Use SMS to inform customers of events, discounts and promotions; so if you don’t have anything to communicate, don’t do it at all.
• Analyze the perfect moment. The number of customers visiting your site varies according to a number of factors, including the time of day. Depending on your brand, product or service, it is important to take into account the best time to send an SMS.
• Segmentation. Restrictions are a good thing. Although it would be great to reach out to the whole world, it would be impossible. Define exactly who your target market is and focus the entire campaign in that direction.
• Personalization. As we already mentioned, what is special about SMS messaging is the personal touch. Expressions like “I am writing to you,” and incorporating the name of the recipient helps to reinforce this. In short, this direct, personal communication helps to build customer loyalty. If you have an online store, the Prestashop SMS Module offers customers the best service they could hope for.