Create your marketing and communication strategy in 2022

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Entering  a new year also means preparing the sales, marketing, and communications plans for the whole year, distributing budget and knowing all the key dates in advance. 

From LabsMobile, we want to share with you a Marketing calendar for this 2022, highlighting the most important dates you should consider month by month. 

Plan your marketing campaigns in 2022

Planning your SMS marketing campaigns with time means success for your brand. Planning in advance means to have in mind every step in the marketing campaign, with your database as a starting point. 

The dates of your marketing campaigns will aid you in:

• Creating original, creative campaigns, different from the competition.
• Selecting in your calendar the specific dates for the campaign.
• Deciding the message and the channels to use.
• Segmenting your target audience
• Obtaining better results, 
• Creating better copy and designs
• Scheduling the sending of messages
• Budgeting more efficiently.

 

Create your marketing and communication strategy in 2022

January 2022

• New Year 🎉 
• Epiphany Day 👑👑👑 
• Discounts start 🏷 
• Blue Monday 😔 
• International Day of Education
• Community Manager Day
• Day of Data Protection 

 

February 2022

• Groundhog Day
• World Cancer Day
• Goya Awards 📽 
• St. Valentines 💕 
• Carnival 🎭 
• Super Bowl
• Chinese New Year
• Day of the family (Colombia)
• Cat Day
• World NGO day
• Mobile World Congress 

 

March 2022

• International Women’s Day ♀ 
• Saint Patrick ☘ 
• Men’s Day
• Father’s Day 
• International Day of Happiness 😊 
• Spring 🌼 
• World Day of Down’s Syndrome
• World Water Day 💧
• Academy Awards 

 

April 2022

• Ramadan begins
• International Day of Sports 🏋 
• World Health Day
• Easter Week
• International Day of Kiss😘 
• Children’s Day 
• Earth Day 🌍 
• Book day 📖

May 2022

• Workers’ Day
• End of Ramadan
• Ascension Day (Colombia)
• Mother’s Day
• Star Wars Day
• Eurovision 🎤 
• Wolrd Internet Day 🌐 
• Teacher and Family’s day (Colombia)
• World Recycling day ♻
• Friki Pride Day 
• Final Champions League ⚽
• NBA Finals

 

June 2022

• World Bike Day 🚲
• Father’s Day (Colombia)
• Corpus Christi (Colombia)
• Walmart Prime Day Sale (México)
• Environment Day
• Ocean World Day 🌊
• International Sushi Day 🍣
• World Refugee Day
• Summer ☀
• World Yoga Day 
• St. John’s Day 🎇
• Pride LGTBIQ Day 🌈
• Social Network’s Day

 

July 2022

• Summer Sales 🏷 
• Free-of-plastic Day 
• St. Fermín (España)
• St. Peter & St. Paul’s Day (Colombia)
• World Emoji Day 😍 
• Grandparents’ Day 👴👵 
• International Friendship Day
• Dog Day
• Independence Day (Colombia)

 

August 2022

• Glee Day
• Boyacá’s Battle (Colombia)
• Photography Day 📸 
• Ascencion Day (Colombia – México)
• International hashtag day # 
• International Blog Day
• World video game day

 

Septiembre 2022

• Back to school 📚 
• World Sibling Day
• Developer’s Day 💻 
• International Peace Day ☮ 
• International Alzhéimer Day
• Autumn 🍁  
• No Cars Day 
• World Tourism Day ✈ 
• World Heart Day ❤
• Independe Day (México)

 

Octubre 2022

• International Music day 🎵 
• No Violence Day 🕊 
• World Animal day
• World Smile day 😁 
• Mental health day
• Hispanic day
• World Boss Day
• World Breast Cancer Awareness Day🎗 
• Halloween 
• Libertadores Final Cup
• No VAT Day (Colombia)
• Multicultural Nation’s Day (México)

 

Noviembre 2022

• All Saint’s Day ⚰ 
• Bachelor’s Day
• Cartagena’s Independence (Colombia)
• International Students’ Day 🎓 
• International Day for the Elimination of Violence Against Women
• Black Friday 🏷 
• Cyber Monday 
• Thanksgiving
• Beginning of Qatar’s Wolrdcup 2022

 

December 2022

• World AIDs Day
• Feast of the Inmaculate Conception
• Human Rights Day
• Winter ❄
• Christmas’ Eve
• Christmas🎅 
• World Cup Final Qatar 2022
• All Fool’s Day
• New Year’s Eve