The holiday season is coming, one of the strongest points in the year in relation to sales. However, this atypical year because of the COVID-19 pandemic it’s crucial for companies to strengthen their selling and promotion techniques.
Christmas and the holidays are a moment of celebration and gifts are one of the most important traditions between family and friends. Because of the current situation, online sales are at their highest point. Because of that, digital marketing is a crucial tool. But so is mobile marketing, such as using SMS that can help you sell your products.
A digital marketing campaign using SMS is one of the best ways to improve your sales. Text messages are massive and quick, allows you to send big amounts in a short time. Also, they offer a high open-rate and superior against other methods like email or phone calls.
One of the key elements for SMS to work is the Call to Action. This is a concrete and precise phrase that determines the objective of the message and motivates the receiver to carry out that action. This is very effective in times like Christmas, for example, when we want to persuade clients to buy our product. Some examples are:
The other fundamental part is the personalization of the SMS. Sending generic messages doesn’t have the same effect as establishing a specific conversation with each client. Using a database, you can send messages using each person’s name and make them feel important.
Sending catalogs via SMS is a good idea, as there are many platforms like Issue that lets you create one online. In this way, you can attach the catalog with a shortened URL from LabsMobile, which is perfect to show your products during the holiday season.
Toy stores, decoration stores, eCommerce, and many other types of businesses can benefit from this type of marketing.
During Christmas-time and when it comes to online sales in general, companies compete with each other. This means clients have different alternatives to choose where to buy from. For this reason, it’s key not to have a passive strategy, waiting for clients to find us, but to be active and encourage sales with an SMS campaign.
The main purpose of SMS is to improve your sales. For this, you can use different techniques, such as:
Also, SMS can be used with an informative goal. You can offer important information to the user. Some examples include the ads of products in stock, a notification when the home delivery is about to arrive, a possible delay in the delivery because of the pandemic, among others. Christmas with COVID does not mean being isolated, especially if you are using SMS.