The most recent trend in mobile marketing centered around SMS messaging is called SMSLanding.
Do you have a business and want to try the new SMS marketing technique? Try it for free!
This marketing technique is simple: including a link to a website or landing page as part of the content of an SMS message. But its enormous possibilities and effectiveness means that SMSLanding a perfect method for businesses. Companies and institutions of any sector can take advantage of this technique to increase the effectivity of their marketing actions.
The key point is the high rate of opening and reading of an SMS, which is 98%. You could say that an SMS is “always” read and the rate of clicks on a link depends to a large extent on the sector and on the campaign, but you can guarantee that the percentage of clicks are between 30% and 80%. These statistics are pretty unbeatable, even more so if you share SMSLanding with other communication methods such as email, telemarketing, mass media etc.
The SMSLanding technique isn’t new but with the widespread growth of smartphones with an ever faster internet connection, it makes sense to add a link to web content or multimedia to enrich the SMS message. The current trend is to increase the functions of a landing page and to improve user experience with adapted and improved elements for mobile devices.
Landing pages often utilize SMSLanding to personalize and expand functionality. You could include the following resources:
In other words, SMSLanding does not just boast an outstanding opening and conversion rate, but allows you to obtain valuable data to create campaigns or foster customer loyalty in the future.
At LabsMobile we can provide you with an SMSLanding campaign service. Specialists in marketing, usability and design have prepared a complete catalogue of landing pages which can be adapted to any need, company and sector. We have also adapted to the WebSMS application and our platform to send this type of SMS campaign.
This post was last modified on June 28, 2022 7:50 am
In the digital era, SMS marketing campaigns remain an effective strategy to reach specific audiences directly. However, it is crucial… Read More
Digital marketing has become more common nowadays. Businesses and companies are turning to the resources provided by technology to improve… Read More
Enter an innovative era of business communication where fair rates become a palpable reality, thanks to LabsMobile. At LabsMobile, we… Read More
In the competitive world of corporate communication through mobile devices, LabsMobile has achieved remarkable milestones during the year 2023, consolidating… Read More
In the world of digital communication, SMS continues to be a fundamental tool. More and more companies are using text… Read More
Digital marketing campaigns are one of the main tools that companies have to grow and publicize their offer. Among the… Read More