SMS campaigns are a very used marketing resource nowadays. A vast majority of the population spends long time on their phone during the day. Therefore, it is the main space where influence could be exercised. But the most important thing is to develop the right strategy.
A campaign consists in trying to introduce a simple clear message into the potential consumers mind. Whether it is about a new product or the idea of purchasing it.
The first thing that should be done is defining the objectives and once they are properly defined developing the idea will be the next step. For example, if you are looking forward to sell a star product, you must choose a key date, work on a specific database and create an attractive message for the sale.
If, on the other hand, you are looking for a retention strategy, both target audience and the message as well as the dates will be different. They key is to define your goals.
Regarding the message, it is important to work on a suitable SMS Landing page. What is an SMS Landing page?
A landing page is the page where users land once they click on a link. An SMS landing is an SMS message that includes a link to a mobile first destination page.
The page opens when users click on the link and arrive to a mobile optimized website.
It is important to follow-up your campaigns in order to check their effectiveness. The goal is to avoid users from staying in the text message itself, which can be achieved using a landing page.
The landing can be created in different ways. For example, LabsMobile offers an application through which you can create landing pages in an easy effective way. Our landing Editor for optimized thematic landing pages.
The most important thing is to properly structure all the images and information, this way you will be able to maximize the users attention.
This Editor allows you to design from structures, examples or element samplers de selected by professionals in the sector.
Once you login to the LabsMobile platform, the following steps must be taken to create a landing:
Estos son los datos principales de configuración que recomendamos informar en todas las landings:
Add modules accordingly to your landing goals and requirements. You can filter by module type in the main menu. Delete unnecessary modules using the module context menu (upper-right side).
All images, icons and buttons might have an associated action. Actions can be configured selecting the item and configuring the action type on the options menu. Possible actions are:
You can try out the landing clicking on the testing Send SMS button in the upper-right part of the Editor. A new window will pop-up where you must introduce the phone number that will receive the test SMS including the link to the landing.
Once you have finished editing the landing it can be selected as a link from any sending form through Una vez se ha finalizado la edición de la landing se podrá seleccionar como enlace desde cualquier formulario de envío en SEND – Send basic o SEND – Send to groups. To include the landing it has to be selected on the drop-down menu found on the upper-part of the message field.
The number of conversions will depend on the landing, so it has to be carefully created.
A text message where you ask people to buy something does not mean that they will do ti. You have to offer all the facilities and present it in the most attractive way possible. And this will occur, when carefully creating and preparing an adequate landing where they can check on your product and encourage them to take the decision.
In conclusion, SMS campaigns have to be created and improved from different point of views and taking care of the different elements. One of the most important elements is the landing.
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