SMS usage in the United States is widespread and ingrained in people’s communication culture. Text messaging is used for both personal and business purposes and continues to grow in popularity.
Beginning January 2023, new 10DLC US campaign registrations in LabsMobile will require a per-client, per-use-case sign-up and registration process. Specifically, the following will be required:
This process can take up to 7 working days but can take up to 3-4 weeks depending on congestion of requests, registration problems or inconsistent data provided.
The following fields must be filled in for registration:
The cost of this process can be up to $10 with a monthly cost of up to $15 per use case. Each use case will be considered based on submission volume and LabsMobile user account.
Through this use case record, sender and dedicated 10DLC number, a reputation index is assigned to each sender so that operators apply filters and validations based not only on the messages sent but also on previous history and reputation.
We recommend following good practices in your SMS sendings such as using a recognizable brand name, providing accurate information, using clear messages, following TCPA (Telephone Consumer Protection Act) and CTIA (Cellular Telecommunications Industry Association) guidelines, and monitoring campaigns. This will increase the likelihood of approval and avoid additional charges.
These are the categories of messages that are not allowed under current regulations:
Some of the common restrictions and considerations include:
To avoid rejection of campaigns, make sure the campaign and service meets the prohibited content guidelines, maintain consistency of branding, website and messaging.
Consistency is important, so make sure your email domain, company name and messaging match your trademark. Follow CTIA’s guidelines for consumer consent and include consent language on your website if that’s where you collect consents.
With the new regulation a standard throughput (SMS messages per second) of 1 SMS/second applies. But this number may vary and will be determined by the sender’s confidence score and the type of messaging campaign (use case).
This limitation applies to both the maximum number of SMS messages a sender can send per use case. Depending on the needs and nature of the use case it will be necessary to allocate more 10DLC number and obtain a higher sending throughput.
In addition, the type of registration will determine the maximum monthly sending capacity and the allowed throughput. There is a Low Volume account type with a maximum monthly capacity of 6,000 SMS. If a higher monthly capacity is required, it will be necessary to register a Standard account with different requirements and costs.
It is necessary to correctly inform the use case and the monthly volume so that LabsMobile technicians can allocate the resources and perform all the required steps.
It is important to keep the following guidelines in mind when sending SMS campaigns in the United States.
This post was last modified on June 27, 2023 11:14 am
In the digital era, SMS marketing campaigns remain an effective strategy to reach specific audiences directly. However, it is crucial… Read More
Digital marketing has become more common nowadays. Businesses and companies are turning to the resources provided by technology to improve… Read More
Enter an innovative era of business communication where fair rates become a palpable reality, thanks to LabsMobile. At LabsMobile, we… Read More
In the competitive world of corporate communication through mobile devices, LabsMobile has achieved remarkable milestones during the year 2023, consolidating… Read More
In the world of digital communication, SMS continues to be a fundamental tool. More and more companies are using text… Read More
Digital marketing campaigns are one of the main tools that companies have to grow and publicize their offer. Among the… Read More