Jim Ashton

How did Abercrombie & Fitch increase their click rate with SMS marketing?

The American fashion company Abercrombie & Fitch, which also heads up the well-known high street brand Hollister, has been using… Read More

February 3, 2017

How to create a database for an SMS marketing campaign?

In the mobile marketing sectors – just like in other areas of personal marketing – contacts are key to getting… Read More

January 25, 2017

Why use 2-step authentication in SMS marketing?

In the field of SMS marketing there is a way of adding a layer of security to the new online… Read More

January 12, 2017

What is SMS Landing and what are the benefits?

In the sector of Mobile Marketing, SMS Landing is this technique: including a link to a web page inside an… Read More

January 4, 2017

Fashion retail stores boost volume of business with SMS marketing

Customer loyalty is extraordinarily important in the fashion industry. The biggest brands in fashion have long had a clear understanding… Read More

December 21, 2016

Make an transactional SMS more effective by including an hyperlink

Transactional SMS are messages that provide a service to the recipient. In other words, the goal is not to send… Read More

November 28, 2016

How has the health sector improved patient care with SMS marketing?

There are various areas in which marketing strategies have established a strong foothold, but one in particular that has generated… Read More

November 21, 2016

LabsMobile is now an SMS provider for SchoolTime

The integration of the educational software SchoolTime with the SMS platform LabsMobile has recently been completed in September. Any educational… Read More

November 10, 2016

Why is saying ‘Happy Birthday’ via SMS beneficial in an SMS marketing campaign?

Being congratulated on your birthday makes people feel good. Mostly it’s family, friends or colleagues that want to wish you… Read More

November 10, 2016

Best practices in SMS marketing campaigns

In order for a recurring SMS mobile marketing campaign to be a success, its plan needs to follow a series… Read More

October 27, 2016