Last update: Oct 03, 2022
Hotels and tourism in general are a sector that constantly strives to improve their customers’ experience; otherwise, a bad reputation can end their business. It is very easy for customers to visit social networks or of online review sites to complain about their experience. We are talking about platforms such as Tipadvisor, Booking or others.
The problem is when they visit the site and leave bad reviews saying things like: bad service, the bathrooms were dirty, the food was cold, it was a very noisy restaurant, the room was small or there was a broken table.
Many of these problems could have been solved if the client had complained while still at the hotel instead of later when he or she returned home.
For this reason SMS can be very useful to assist customers on site.
To see why, you have to ask yourself why people do not complain about something while it is happening. It is probably because travelers do not want to wait, are busy or feel some degree of embarrassment when placing a complaint or facing a small degree of conflict, even more so if they are on vacation.
Providing an SMS message service and sending them during the guests’ stay can help surpass these aforementioned barriers This way, the customer receives the SMS with a form they can fill out to make their complaints, requests in an easy, modern and economical way. This also helps the client and the company itself, since it is a more agile process.
They help hotels in these ways:
On a more basic level, SMS help you to communicate and are a direct line of contact or communication with customers. They give each person the opportunity to express their needs. This relationship becomes a basic asset for the business and for the guests’ happiness. They will stay loyal to you, since the hotelier offered them exactly what they wanted or needed.