Start planning your SMS campaigns for the year ahead

Now is the time to start planning your SMS campaigns for the year ahead.

SMS campaigns are a very useful marketing tool. Nowadays, it’s common for emails to go straight into the junk folder without being seen, or that they are deleted by customers who are tired of receiving promotional and marketing material.

Sending SMS messages is fast, easy to plan and gets great results. Customers don’t really mind receiving one extra text message, which is easy for them to read and understand the content at a glance.

Key points on SMS marketing

To carry out a successful, results-focused SMS campaign, it’s important to take into account the following tips:

The SMS platform
It is important to plan multiple message campaigns well in advance – for this, it’s important to use an effective digital marketing channel.
Plan ahead
For your messaging campaign to be as effective as possible, it’s important to plan well in advance and make sure that it is aligned with your company objectives. This time of year is a good time to put all the special dates, festivals and regular campaigns into your calendar. It’s important to keep in mind dates such as Halloween, Christmas, Easter and other festivals, and incorporate them into interesting content and news for customers.
Creating the “hook” in your SMS
It is also important to create a “hook” for your campaigns. This is the part of the message that attracts the user’s interest and encourages them to complete a specific action. The “hook” could be a promotion, campaign, product launch or discount code. It should be aligned with the strategic objectives of your company, your brand image, and the needs and tastes of your target audience. It doesn’t make sense, for example, that the “hook” is a discount code if your audience hasn’t shown much interest in pricing.
SMS Landing
To make your campaign more effective, it’s a good idea to include a link to your company’s website within the text of the SMS. This is a great way of attracting both existing and potential customers. If you have an online store it’s important that the link takes customers to the web page that the customer is most interested in to boost sales as much as possible.
Social networks
It’s also important to align your campaign with your social media channels, so that these platforms can promote your campaign and drum up interest.