Send SMS to Millenials. How to reach their smartphones?

In case you have any doubts, Millennials (also known as Generation Y) are the people born between 1981 and 1999, which means they are between 22 and 40 years old today. Despite most of them living with cellphones ever since 1984, they had to adapt to all the changes that took place with technology and get to know apps, social networks and more as media for communication with other people.

But if there’s a way for communication that Millenials prefer is, without a doubt, SMS. Most of them grew up using this method to be in touch with family or friends.

Today, we know that SMS is not very used anymore to communicate with others but it’s an important tool for companies due to its positive results when selling.

Why send SMS to Millennials?

Simply because they are used to them (they may even prefer them). Almost 80% of Millenials today prefer receiving an SMS rather than a phone call, because they don’t waste time, have all the information in just one place, they have time to answer when they want and don’t feel annoyed or invaded by SMS.

Another interesting point is that receiving a personalized message from a company can make them feel important and taken into account. Remember that, if the message was strategically prepared and well written, this can make the client feel as if they were chosen to receive this special message.

SMS to Millenials. How to reach their smartphones?

These SMS must be well planned so they bring about good results. So, you need to consider what type of messages Millenials like to receive. Among them are promotions, notifications, reminders, discount coupons, gifts, etc. 

Here are some examples you can use:

• Promotions, discount coupons, offers, and gifts:

“ONLY FOR 24 HS, 2X1”, “10% DISCOUNT in your next purchase with this code”, “Sale only for selected clients”, “By purchasing this new product you get another one for free”.

• Reminders and important information: 

This can be a reminder of a medical appointment or the bank, a payment reminder, activity alerts in your bank account, and more.

• Notifications and delivery alerts.

If you have a company that sends products this is a good opportunity to use the SMS marketing tool to keep your clients informed of the state of their delivery and when their products were sent. This will give you points and make you seem like an even better company. 

• Polls and opinions:

You can take advantage of SMS to carry out polls and questions to your clients so your attention improves and help you understand which one they prefer the most. This will help you focus your company on what’s best. 

And the best part is that you can carry out all of this by using the LabsMobile platform. Try it today and reach your Millenial clients easily!