Boris Albert Vogel

Boris Albert Vogel
48 posts0 comment

Key Account y Support Leader. Más de 10 años en el sector del SMS. Técnico en eCommerce y desarrollador y CTO en múltiples startups.

The multi-channel consumer and SMS; all the communication processes in an e-commerce business

SMS Marketing April 09. 2018

Nowadays, e-commerce utilizes various sales channels, through which customers will have different experiences. SMS is not just a communication method that will improve user experience, but also an excellent channel with open rates that are far higher than email marketing. Mobile is already a distribution channel. Purchases made via mobile have increased significantly in recent…

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The advantages of SMS verification

SMS Marketing March 26. 2018

Current situation Consumers are increasingly worried about personal data, a perfectly understandable fear considering that 40% of users have had their passwords stolen. But individuals are not the only users affected by cybercrime, as according to reports, this type of criminal activity also comes at a huge cost to businesses and brands that have to…

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The use of SMS in hotel marketing

SMS Marketing March 20. 2018

Smartphones is one piece of technology that we use everyday, that can also play an important part in the tourism sector. Not only does nobody leave the house without their mobile phone, it has now become an essential part of any trip abroad: as much a source of information for tourist attractions and restaurant guide,…

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Use SMS Marketing for your online store

SMS Marketing March 19. 2018

Nowadays, if you have an online store, it is essential to optimize your communication, develop a close relationship with the customer and instantly solve any problems or issues they might have. SMS is a simple and efficient channel, so if you want a fast and direct communication method, SMS Marketing campaigns represent a vital tool…

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Creative communication with SMS Landings

SMS Marketing February 20. 2018

Instant internet access has meant that SMS marketing campaigns can become your best ally. Uniting the power of an SMS campaign with the widespread use of smartphones makes SMS marketing a winning combination. SMS Landings can help you to go a little further than a simple bulk SMS messaging operation, by allowing you to send…

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Discover the best ways of segmenting SMS

SMS Marketing February 20. 2018

Nowadays, almost every adult will not leave their house without their mobile phone, and SMS marketing is a great way of utilizing this to your advantage. SMS have an open rate of 98% and are normally read within three minutes after being received. This means that bulk SMS messaging campaigns usually have a great uptake….

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SMS to increase customer loyalty: why it’s still worth it in 2018

SMS Marketing February 08. 2018

There are a number of different techniques that companies can utilize to improve customer loyalty, that have varying impacts on results.    SMS messaging is a great strategy for any business to increase customer loyalty. With SMS marketing campaigns, you can foster a better relationship with customers, which will drive a higher conversion rate. Nowadays, customer loyalty…

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Increase subscriptions to your sports centre with SMS

SMS Marketing January 24. 2018

 SMS messaging for sports centers can be used in several different ways: when new classes start, promotions and events, reminders for membership expiry dates or congratulate your customers on their birthdays. If you run or own a sports center and you still don’t know exactly how to increase subscriptions whilst also maintaining customer loyalty, let’s chat…

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SMS: the safest way for companies to communicate

SMS Marketing January 12. 2018

SMS messaging is considered one of the most efficient communication methods in the world. According to studies, 94% of text messages reach their recipients with success, which is a far higher rate than other forms of business communication. On top of this, SMS messages are very likely to be read, particularly compared to emails or…

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Veterinary clinics and SMS

SMS Marketing January 08. 2018

Veterinary clinics are the type of business where the use of SMS works very well. Sending SMS to pet owners for a number of different reasons is a good way of establishing a communication exchange channel without being as invasive or potentially inconvenient as a phone call.   The professional use of SMS is a…

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