Last update: Jun 13, 2022
Lead nurturing is one of the most popular marketing techniques nowadays. It consists in accompanying the client throughout the complete buying process of a product in the most natural way possible and with two objectives in mind: that the customer completes the purchase and that they become recurrent buyers.
If you want to implement this marketing technique to increase your sales, SMS messages are the ideal tool. It’s a communication channel with an open rate of over 90%, surpassing even emails and phone calls.
Several studies have shown that clients prefer communicating with companies using SMS. Besides, with a platform like LabsMobile, you’ll have all the things you need to send text messages massively and fast. Let’s see, then, how you can use SMS as a lead nurturing tool.
The lead nurturing process seeks to catch the attention of potential clients, help them complete a purchase, and encourage them to buy again, achieving brand loyalty. SMS messages allow fulfilling all the goals in these steps.
To implement an effective lead nurturing strategy, SMS messages provide two key resources: personalization and segmentation. Each message should be addressed specifically to the client and, if possible, based on their interests. For this, it’s key to have a database. With LabsMobile, you will be able to import your own database or build a new one, personalize all your SMS, and analyze the results according to your objectives. Don’t hesitate to reach out to us and we’ll give you all the counselling you need to start using SMS as an effective lead nurturing tool.