Ecommerce
Apr 25, 2018
Personalized SMS for e-commerce marketing: segmentation and the user experience
Why do e-commerce brands use text messages in their marketing strategy? SMS messages allow you to increase the sales on your online store, personalize communication with customers, and increase sales conversion by ten times compared to email marketing. About five years ago the use of SMS messaging was interpersonal (between friends), but now, the rise…
