Magda Girós

Magda Girós
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Gossip website TMZ receives over 300,000 messages using SMS campaign

February 23. 2017

TMZ increases popularity and audience with SMS campaign. Thirty Mile Zone is a very popular gossip website in the United States, known by its acronym TMZ. The main theme of TMZ content is anything to do with celebrities, famous figures, photos and videos. They even have a version of the website in Spanish. TMZ also…

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The benefits of using SMS marketing

February 20. 2017

Some of the benefits of SMS Marketing are greater brand recognition and competitive positioning.   Many companies have understood that there is nothing like direct contact with clients to increase business volume, sales, operations…and to get the most from their business. With the revolutionary ‘era of the smartphone’, everything seems to be dependent on apps,…

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Kellogg’s and Disney create an SMS marketing campaign with customer rewards

February 03. 2017

Disney, the global entertainment giant, launched its animated movie Moana collaborating closely with the breakfast cereal giant Kellogg’s. The two companies planned a campaign that awarded a $5 discount to customers that sent an SMS message to the breakfast company including a photo of their receipt. The film, which was released as Vaiana in Spain…

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How to use SMS marketing to boost conversion and customer loyalty?

January 23. 2017

SMS marketing campaigns allow the volume of subscribers to grow from the very beginning. These campaigns are key to ensuring that an SMS marketing strategy improves both conversation rates and customer loyalty. One of the most important goals of brands and service-based businesses is to make sure that clients and customers remain loyal, and that…

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How to personalize the ‘sender’ name of an SMS campaign?

January 04. 2017

An SMS marketing platform allows companies to configure the ‘sender’ name, and can be done in just a few steps. One of the benefits of SMS is that you can see immediately who sent a text message before opening it. But the name of the sender only appears if the recipient has their phone number…

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Pizza Hut increases sales with SMS marketing strategies

December 21. 2016

Ordering takeout usually involves picking up the phone and calling a restaurant, who then deliver the food to your home. Large chains in the catering industry such as Pizza Hut have utilized SMS marketing for many years to increase the number of orders customers make through their app, which makes service more efficient, attracts customers…

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SMS improves customer service at the fast food chain Subway

December 21. 2016

Subway is one of the largest fast food franchises in the world, although not quite as famous as McDonald’s, Pizza Hut and Burger King… Its goal to be the healthiest alternative within the fast food sector has left an impression on its customers, who have become loyal followers of the chain’s nutritional advice. As well…

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Why do companies include SMS campaigns in their marketing strategy?

November 21. 2016

SMS appeared in 1992 and has slowly but surely become the most popular method of communication amongst users with mobile phones. SMS for businesses is a highly effective mobile marketing tool, due to its versatility and results. SMS utilizes a protocol to send short messages mobile through telephone networks. After its inception in 1992, the…

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How to personalize SMS messages with dynamic content

November 10. 2016

Every SMS campaign looks for effective solutions to the objectives outlined in the marketing plan. Personalized SMS messaging is one of the most useful tools you can use to make your campaign more successful. How to achieve this, is through using dynamic content or tags. How to personalize SMS messages with dynamic content Dynamic content…

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SMSLanding, the reinvention of SMS marketing

November 03. 2016

The most recent trend in mobile marketing centered around SMS messaging is called SMSLanding. Do you have a business and want to try the new SMS marketing technique? Try it for free! This marketing technique is simple: including a link to a website or landing page as part of the content of an SMS message….

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